What do you know about the products and or services we offer our customers?

The interviewer would like to know how much time you have researched their organization before attending your interview. Take the time to dig deep into the company's history as well as its successes. Reading their Wikipedia page will not be enough preparation. You should also perform a Google search and look for awards or other exciting accolades to mention. Review the company website and take note of common themes in their mission and core values. Get to know their brand story as well. Check the company's social media platforms for themes in messaging and customer engagement. You should also search who their follower demographic is on social media. This information will give you a strong idea of their target customer. Ensure that you have a strong grasp of their products/services.