You have conducted prospect research on a potential new donor and determined they have a high giving capacity. Share your pitch to secure a meeting with this new partner.

"First, I would send a physical letter of introduction discussing UNICEF's mission and explaining how it coincides with the potential partner's mission. I would keep my initial message short but impactful. In this example, I would invite Gavi, the Vaccine Alliance, to participate in a multilateral partnership called Global Programme Partnerships (GPP), in which agencies work together to achieve equity for children. As an organization dedicated to improving access to immunization for children, I would emphasize that there is a natural connection between Gavi and UNICEF and politely inquire if they would be interested in meeting with me face-to-face to discuss this further."

"If I were working in this position, I would focus my efforts on securing new corporate partnerships based on my network of corporate connections in the technology industry. I would mail a letter of introduction and follow-up with a phone call immediately. In my years of working in strategic partnerships, I have learned the value of a phone call in securing initial meetings, as well as the importance of meeting face-to-face in solidifying these connections. Whoever the corporate partner might be, I would highlight the benefits of partnering with UNICEF, which include uniting and inspiring employees, increasing brand awareness, and making a social impact. I have found these strategic for first-time engagement to be effective, and so far, it has yielded hundreds of new partnerships for organizations with whom I have worked."

This is a question regarding setting up an initial encounter. Show that you are knowledgeable about the potential partner and share a unique story about your organization that catches their interest based on what you know about them already.