Reckitt Benckiser Mock Interview
Practice 35 Reckitt Benckiser interview questions covering brand innovation, consumer health insights, and commercial excellence.
Question 3 of 35
In your opinion, what is the most innovative consumer product you have seen in the past 12 months?
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Krista Wenz has been on thousands of interview panels hiring EMS professionals and firefighters for public and private agencies.
The most agile consumer health companies will capitalize on the rewiring of their consumer's health and hygiene behaviors by pivoting their existing products, developing new digital services, and anchoring offerings in emerging consumer trends. Reckitt has done a fabulous job listening to consumers' wishes and emerging as a top health company during the recent pandemic. The interviewer wants to see how current you are with the latest trends in consumer products and what you find to be the most fascinating.
When discussing innovative consumer products, include products created or distributed by Reckitt Benckiser, as you want to assure the interviewer that you have a keen interest in their particular products. This answer is where research before your interview becomes essential.
Krista Wenz has been on thousands of interview panels hiring EMS professionals and firefighters for public and private agencies.
"I have seen many innovative products come onto the market in the past 12 months. The one product from Reckitt Benckiser that I was most impressed by was the Air Wick Life Scents. I love that it offers the consumer a realistic sensory experience rather than a fragrance that seems canned and artificial. This allows your consumer to create a pleasant sensory environment within their home that feels authentic and relaxing - something no other product on the market can offer."
Krista Wenz has been on thousands of interview panels hiring EMS professionals and firefighters for public and private agencies.
"I love this question because I appreciate Reckitt Benckiser's focus on innovation to make a real difference in consumers' lives. One of my favorite recent innovations from the company is the Scholl Electronic Nail Care System. Healthy, shiny nails are key to a polished and groomed appearance, and the development of this product gives your end user a practical tool to ensure their nails present a well-groomed and professional look."
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Anonymous Answer
I would say the handsfree sanitizers, which are probably in these times one of the most innovative products. It has not only helped de-risk the possibility of contamination but also driven a large handwashing/sanitization agenda in the world, especially the developing markets like South Asia and India.
Amanda's Feedback
You've answered well by clearly explaining your choice and the benefit of the product to the consumer. Consider taking it a step further to share additional innovations that have surprised you in that sector such as refillable hand sanitizer wristbands.
Anonymous Answer
Over the past 12 months, we have seen a rise in demand for many hygiene based products due to covid, so I would say that Dettol has always been a reliable forefront in the hygiene umbrella, and is innovative in respect to its versatility as it can be used on a variety of surfaces. I admire Reckitt's mission of protecting its customer's health in this current climate.
Stephanie's Feedback
This is a great start, but I suggest developing your answer further. What makes this product innovative? How is different from other hygiene-based products? Because the question itself is focused on your understanding of innovation, I suggest specifically naming what makes Dettol innovative. Additionally, I suggest removing the "I think" from the very beginning of your response, and diving confidently into your answer.
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