Jeff Bezos founded Amazon's leadership principles around his philosophy, which led to Amazon's overall success. This question centers around their leadership principle, "Think Big," where they state, "Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers." When performing your work, you could simply deliver what was asked of you rather than going the extra mile. Jeff Bezos further elaborates, "The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'"

"They assigned me to do research for an upcoming project. My instructions explicitly instructed me to perform specific research along certain parameters. Yet the research I conducted sparked a few outside-of-the-box questions, and since I have an inquisitive nature, I couldn't help but answer them. At this point, I identified another opportunity to over-deliver. Even though my instructions were specific, I couldn't leave these findings on the table. If I did, I'd leave this opportunity for a competitor to identify, and what good would that do us? So I compiled my report and included an extra chapter with these additional findings and their implications. My senior leaders applauded my extra efforts and ran with them."