"If someone asked me what Maersk did, I would tell them that they have likely seen the name of the company or the logo on the bed of a truck, on a freight train, or on a cargo ship countless times before. I would then explain that Maersk organizes and coordinates the transportation of goods in their shipping containers across the globe. I would then explain that Maersk is at the forefront of making global shipping and logistics more sustainable, efficient, and environmentally green."

Their recruiters advise their candidates to "Explore our core values, our efforts in sustainability, and diversity and inclusion across the organisation. Learn more about us and our impact on world trade. Dive into the story of Maersk, an integrated container logistics company operating in 130 countries. We're proud of our long history of connecting the world and delivering value through our actions, commitments, and goals. Our history and heritage are where it all began. From our humble beginnings as a steamship company to becoming the Global Integrator of Logistics, our heritage has many facets. Dive into Maersk, all the challenges and achievements from our rich past to our present day, and discover the people and stories that made us who we are today."

Spend time reading through their website and you'll find a variety of statements on their approach to communication and how they describe who they are as a company. "We are all ambassadors representing and safeguarding the Maersk name. We utilize common communication sense, just as we would in any professional environment, safeguarding internal and public confidence in Maersk and in the industries in which we operate. Our name is a promise and a commitment to trust and excellence. Everything we stand for. But there's much more to Maersk."