Why are you the best candidate for us?

Take this time to break down your brand. Sell them on your brand, and move on to your accomplishments. Explain how you will contribute to and complement their brand. Focus on how your brand and the brand of the company you are applying to resonate with each other.

"I am energetic, outgoing, and happy-go-lucky. I connect well with others. People appreciate my sincerity and reciprocate with trust. Every brand has a culture. Your brand resonates with me. Every time I walk into one of your stores, I feel like I am greeted by old friends I haven't seen since the last time I shopped there, and they all remember me. I already feel like I'm a member of the family. I believe with my skills and who I am as a person, I have a lot to contribute and would complement the brand."

As fast as the playing field is changing, try to exude your flexibility and adaptability. Also, embody the principles of marketing that are timeless and universally true.