What do you know about our company?
"Beyond being under the parent company of XYZ and generating 900 trillion in annual sales, you're a household name. When we reach for a widget, we call it by your brand name, not a widget. That's outstanding branding. On the company's website, it said (. . .). I didn't know you guys were responsible for that!"
This question is designed to gauge how much research you've done on the company, which will also reveal how badly you want to work for this company. It also allows you to ask questions after you've shared your knowledge. This will show you have a passion for them and the position.
Do your research, and dig deeper than the job description, looking for their preferred keywords, like 'value' and 'we care,' which appear throughout their branding and core values. Make notes of areas of interest or the company's marks of pride. After you present your understanding of the company, follow it up with questions to demonstrate your drive to learn more. Show that you are already imagining yourself in the role. Be emotionally vested, but not presumptuous.
You're not just interested in the position. You're interested in working for THEM. Tailor your response accordingly.
