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VP Marketing Mock Interview

Question 4 of 30 for our VP Marketing Mock Interview

VP Marketing was updated by on January 27th, 2022. Learn more here.

Question 4 of 30

What is your greatest weakness? What are you doing to improve it?

"I'm too self-critical. I labor too long on perfecting a slogan. Early in my career, I missed a couple of deadlines because I couldn't stop revising the slogan I was working on. Looking back, I think the first iteration was better than the final. I've gotten much better at governing this, but I feel like I have further to go."

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How to Answer: What is your greatest weakness? What are you doing to improve it?

Advice and answer examples written specifically for a VP Marketing job interview.

  • 4. What is your greatest weakness? What are you doing to improve it?

      Why the Interviewer Asks This Question

      This question helps the interviewer assess your level of self-awareness and whether you're open and honest about your shortcomings. It will also help them gauge if you allow your shortcomings to control you or if you actively pursue self-growth.

      Written by Kevin Downey on January 27th, 2022

      How to Answer

      Go deep in a way that exhibits you are taking your career seriously. A well-intentioned shortcoming, or a growth opportunity you've self-identified that is integral to your career goals, would be a good example.

      Written by Kevin Downey on January 27th, 2022

      Pro Tip

      Choose shortcomings that benefit the greater good. The best examples are those that have positive and negative sides.

      Written by Kevin Downey on January 27th, 2022

      Answer Example

      "I'm too self-critical. I labor too long on perfecting a slogan. Early in my career, I missed a couple of deadlines because I couldn't stop revising the slogan I was working on. Looking back, I think the first iteration was better than the final. I've gotten much better at governing this, but I feel like I have further to go."

      Written by Kevin Downey on January 27th, 2022