Reveal your passion for the work you're performing in your answer. Some employees evaluate their performance by crossing off items on a list and accomplishing short-term goals. Others might look at those same duties and feel as if they've underperformed. Companies want employees who go above and beyond the job description and think outside of the box.

"I was responsible for creating an analytics department to monitor our return on ad spending. What started as one position turned into a team. Our findings were too valuable to leave on the table. Instead of wasting an opportunity, I started coordinating our findings with our other marketing teams to make sure we were generating more traffic and leads. We slowly phased out the departments responsible for print ads. I then created a training program where that department could be re-absorbed into the newer departments we were developing. Not only were we investing in our employees, but we were also investing in our innovation."

"Do as I do, not as I say." You lead by example. Your team will perform by the example you set. So keep this in mind when delivering your answer.