"I would begin by partnering with the experts within the business to perform a current state SWOT analysis. The goal would be to define what is working well, what needs improvement, and what threatens their success. From there, I would use an assessment matrix to compare the frequency and level of business impact for the items uncovered during the SWOT analysis. Finally, I would work with my clients to craft a high-level vision that honors their company's defined values and addresses the most impactful items uncovered during our discovery sessions."