Who are our competitors?
Show that you are already knowledgeable about this school's offerings, performance, and competition. Be prepared to share what sets this school apart from the rest and what impressed you about it. Communicate to your interviewer that you've done your research and are knowledgeable about their school and other similar schools.
The interviewer asks this question to determine if you've done your homework. You should be aware of the school's competitors and what makes this specific school unique. Be sure to visit the school's website and social media channels to learn more about their unique offerings and who their competitors are.
"Through my research, I noticed that your school's theater and world language programs are particularly strong. Other strong programs in the area are School X and School Y. Students often have to decide between these comparable programs. Your swimming program also attracts students who are generally interested in School B. I think the main selling points here are the commitment to your school values and the incredible world-class staff who welcome students like they're family."
Community answers are written by other candidates practicing this set. Reading how others frame the same question is one of the fastest ways to sharpen your own.
Anonymous Answer
There are several international schools in the region including Ecolint, IIL, College du Leman, and Geneva English School. What sets the British School of Geneva apart is the quality and student-focussed small classes, personalized approach, and the single coherent curriculum leading to their British A-levels college. The tuition fees are also favorable in comparison to other international schools in the region, making the school more accessible.
Marcie's Feedback
Awesome! This is a great answer because it clearly explains who the school's competitors are (showing your knowledge about the school) but takes it a step further by also going into how the school outshines its competitors. This will definitely impress the interviewer. Excellent job!
