Vodaphone's recruiters want you to "tell us about your passions - what do you love? This could be hobbies, interests, volunteering, or anything else." This will help them determine how well your personality will fit into that of their teams. Showing your attitude and enthusiasm can go a long way here. Their recruiters also say, "It may sound silly, but you can hear a smile. Smiling whilst talking changes your tone of voice and helps to convey your enthusiasm and interest. Your body language can also help too, slumping on the sofa will come across in your tone and it could sound like you are uninterested in the interview."