Vodafone advertises that their "leadership standards accelerate our transformation/teams and the wider Vodafone community" and that they expect their leadership to attain their big-picture goals by doing the following: "Create the future. This means as a leader you: Create an inspiring vision for your team to drive strategy and performance. Show ambition and courage, empowering others to go beyond the plan. Are bold and challenge teams to reimagine how things are done. Prompt new thinking and ideas by asking "what if" questions. Use knowledge of the external environment (customers, partners, competition, external bodies) to identify and act on opportunities for growth at pace."

"I work on reaching my goals by keeping my eye on them. Whatever micro goals keep popping up that require immediate attention, you always have to keep your eye on those bigger-picture goals. Often they aren't even clear, and it requires innovation and imagination. But I don't lose sight of them. As soon as you do, it doesn't matter how many balls you have in the air."