GSK's assessment vendor, HireVue, assesses data points in the recorded videos to identify the top performers and those most suited to the company's goals and culture. They design each assessment model with purpose, "built for a specific job role after following these critical steps: Ensure that there is a clear performance indicator for the job role that differentiates the strongest from the least promising performers. Ask the right questions to elicit responses that can be measured and that are pertinent to predicting job performance based on IO psychology research. Train the model to notice everything relevant in the interview (what someone says and how they say it), and build a model that uses only the data points that help predict success in the job."

"I worked on a challenging advertising campaign for a new pharmaceutical brand. But the project was challenging because I was working with several competing personalities, and we had trouble agreeing on a singular approach. But navigating all these different personalities helped grow my communication skills significantly. In the end, I was able to get everyone on the same page, and we were able to collaborate and churn out a pretty successful campaign."