Tell me about an idea you implemented in the past that made an impact.

"Since customers are so much more concerned about their long-term health, I had an idea and asked my manager if, when they had the time, they'd be willing to hear out my idea and whether they'd considered it before or not. They said they had the time now. And I mentioned how resveratrol is in red wine, and it also comes in supplement form. I suggested that by somehow advertising the well-documented health benefits of one glass of wine a night would appeal to the more disciplined drinkers or those who rarely drink at all for health reasons. I suggested that even though it wouldn't result in the hugest reward for effort, a nominal increase still pushes the boundaries. They thought that it was a novel idea, and said they would pass it on to the CMO, who loved it and ran with the concept. They created a great campaign, and sales did increase by 2% during the time the campaign was running."

By showcasing your ability to generate ideas that enhance productivity, efficiency, and time savings, you demonstrate your positive impact on those around you. The more you demonstrate in your answer your involvement in your team's overarching goals, the better. So share an example of how you've improved something in the workplace, either on a small scale (kaizen) or on a large scale (innovation). Then, express your motivation to advance the team's objectives and make a significant contribution to the bigger picture.