"I've worked for a few companies where I furthered my career, learned a lot, and built relationships that evolved into long-lasting friendships. I'll always be appreciative of all they gave me. Yet, sadly, I didn't identify with the company's culture or their values. I didn't feel as passionately about the company's vision. About a year ago, I realized this was impacting my job satisfaction. Even though I am passionate about my career and what I do, there was little passion for where I worked. My priorities have shifted, and I now want to work somewhere I'd feel proud of. I feel that way about Zalando. I've been a loyal customer for a decade now, and love everything you do and stand for. I am passionate about fashion, about people, and about the brands you represent. So, based on these principles, I consider myself a strong candidate. I embody the same values with passion."

Don't focus on how they are a great opportunity for you, but rather, how you are a strong fit for their company. This requires you to not only do your due diligence in researching everything about Zalando but also researching everything about yourself as a professional. Identify how you uniquely fit their profile of a perfect candidate, and all the desirables they are looking for in their people to facilitate their growth. "We constantly strive to make Zalando better, not bigger. We promote and hire to shape the company we want to become, not to fill the roles we need today. We hire and promote based on merit and qualification only. Make us better, not bigger."