What does customer service mean to you?

This question aims to evaluate your customer service skills. This will help the interviewer assess how well you'll fit into the culture of their brand. Go deeper than 'the customer is always right.' Focus on the customer experience delivered through your interactions with your clientele and your team. Focus on culture, branding, and creating human connections. Exhibit positivity and an enthusiasm for working in a customer-centric environment.

"Experience is everything. If your customer had a positive, rewarding, and repeatable experience, they'll return. If the customer service, the experience, and the quality of the product exceeded their expectations, you've delivered great customer service."