As a Personal Banker at Royal Bank of Canada, how would you select products to suggest to our customers?
The role of a Personal Banker requires the ability to use your sales and customer service skills to find products that best suit each customer's needs. Highlight your ability to learn the entire catalog of financial products at your disposal, and then discuss tailoring packages to each individual based on their needs. To sell your interviewer on your ability, use a real-world example where you used features and benefits to meet someone's needs in a sales-related situation.
"I would rely on my ability to get to know my customers and their needs through confident and friendly conversation. Once I know their needs and goals, I can get them involved with the products that can help them meet their goals. Last year, I did this with a customer that I had over a year's worth of history with. Through both email and in-person conversations, I learned that he wanted to retire early, and I helped him open an IRA account."
"If hired for this role at Royal Bank of Canada, my first goal would be to learn the entire package of personal accounts, savings, loans, and investment products that customers can take advantage of. Armed with that knowledge, I would then rely on my ability to get to know my customers and what they find important to grow and thrive. I believe my background in sales will help me match the great products here at Royal Bank of Canada with each individual's needs because I've done this in the automotive sales industry and the food industry."