What competitors of Nike do you see posing the largest threats and why?

Tell the interviewer that you understand Nike's most significant competitors are Adidas, Reebok, and Under Armour. Next, share your understanding of branding, and how Nike not only has the best shoe branding model, but one of the greatest branding models of any industry of all time. Nike's swoosh symbol and 'Just Do It', stands out as a role model for branding everywhere. Display your knowledge of this and exhibit your support for the Nike brand and how Nike will continue to dominate their competitors. Avoid speaking negatively about their friendly competition. Instead, focus on how great Nike is!