Nike Mock Interview
Practice 35 Nike interview questions covering brand passion, innovation mindset, and athletic culture.
Question 17 of 35
What competitors of Nike do you see posing the largest threats and why?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
Tell the interviewer that you understand Nike's most significant competitors are Adidas, Reebok, and Under Armour. Next, share your understanding of branding, and how Nike not only has the best shoe branding model, but one of the greatest branding models of any industry of all time. Nike's swoosh symbol and 'Just Do It', stands out as a role model for branding everywhere. Display your knowledge of this and exhibit your support for the Nike brand and how Nike will continue to dominate their competitors. Avoid speaking negatively about their friendly competition. Instead, focus on how great Nike is!
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"If there is any threat right now, I believe it is with Under Armour. Under Armour has found a knack for providing waterproof/windproof attire that is trendy and fashionable. Customers seem to like it. I think it is something Nike is likely cognizant of."
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Anonymous Answer
Adidas, Reebok, and Under Armour pose a threat due to their market share in the athletic apparel industry.
Rachelle's Feedback
This answer is a good start! When it comes to the threat of these brands, do you have any brief teasers you could provide in the interviewer when it comes to potential remedies?
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