QUESTION 17 OF 34

If you owned Netflix, how would you spend the advertising dollars?

The interviewer would like to know if you have any unique ideas related to how Netflix can market themselves and expand their client base. There is no one right answer to this question; however, 'I don't know' would be an inadequate response. Here are some current ways to advertise:

- Commercials on other streaming apps like Spotify
- Affiliate marketing
- Instagram Ads
- YouTube Ads
- A trending Twitter hashtag
- Pinterest advertising

"I see the odd ad for Netflix online, which is a great place to advertise, especially for a company based on online streaming. If I owned Netflix, I would recommend advertising on other streaming platforms such as Spotify."

"I have always been a fan of contest marketing, whether through Instagram contests or video contests online. I believe that a trending hashtag would be very effective as well. People seem to enjoy interactive experiences, especially from brands as well known as Netflix."

"Knowing that I have older family members that still have yet to get into Netflix, I would target the 50 age range because I know there are many great viewing opportunities for them. From what I've heard, most don't realize the monthly dollars they could save by converting over to streaming services."

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Netflix Mock Interview

If you owned Netflix, how would you spend the advertising dollars?

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