30 NFL Films Interview Questions & Answers
Below is a list of our NFL Films, Inc. interview questions. Click on any interview question to view our answer advice and answer examples. You may view 5 answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.
1. Have you ever had to pitch an idea? If so, how was your presentation received?
How to Answer
If you are new to your career in film or marketing, the idea of pitching may make you feel weak in the knees. If you have the experience, you may still feel the nerves but are calmed by the knowledge that you have nailed the formula of a compelling presentation.
Wherever you are in your career, the interviewer would like to know if you will enter this role, ready to pitch excellent ideas to NFL Films. Be sure to touch on the fact that you are confident, creative, and persuasive by nature.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"I have pitched ideas numerous times in my career; whether it be for television show ideas, digital marketing methods, or social media campaigns. I believe that part of what makes me so valuable to my employer is my ability to jump into any meeting with confidence and present my ideas with enthusiasm."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"I am newer to my career; however, I gained a lot of experience in presenting and delivering pitches while attending post-secondary education. What I learned in University is that with some research, robust data, and a dash of creativity, I can pitch anything, as long as I have the right framework in place. I recently completed a course by Oren Klaff on Pitch Mastery, which I believe will benefit NFL Films greatly when it comes to my future involvement in pitch meetings."
Written by Rachelle Enns on June 5th, 2019
2. Film marketing efforts are continually changing. What is your favorite film marketing approach right now?
How to Answer
The interviewer would like to see that you are in-the-know when it comes to film marketing approaches. Some of these approaches could include involving the audience in the pre-release stage, pulling a publicity stunt, creating pre-roll video ads, leveraging press-junkets, or creating an interactive reveal marketing strategy. Discuss the approach you are favoring at the moment, and be ready to explain your reasoning.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"There are many bright film marketing approaches that I admire, including the frenzy created by The Blair Witch Project producers back in the day, to interactive social media marketing strategies used today. At this time, my favorite film marketing approach is a blend of highly interactive pre-roll video ads and great press-junkets. I look forward to showing NFL Films some of the creative approaches I have in mind."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"There are many film marketing approaches that I admire from the past, including the scavenger hunts included in The Dark Knight advertising campaign and the press tour that Borat did before the first movie came out. My favorite approach is one that makes the audience need to know more, out of innate human curiosity. This curiosity can be fostered through viral marketing campaigns of all kinds."
Written by Rachelle Enns on June 5th, 2019
3. Do you have any direct experience working with talent?
How to Answer
A significant part of working on the film side of the business for NFL Films may mean working directly with talent, and/or their agents. The interviewer would like to see that you have the ability to maintain professional relationships with everyone you work with, no matter their status. If you have direct experience working with talent, walk the interviewer through your responsibilities on the talent side. If you do not have direct experience working with talent, assure the interviewer that you are capable of maintaining professional work relationships across the board.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"In my current role, I recently took on the responsibility of assisting with the management and scheduling of talent on a couple of films. I felt that the experience was very eye-opening and allowed me to expand my knowledge and understanding of the film industry even further. Does this particular role with NFL Films have talent-facing opportunities?"
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"Although working directly with talent would be a responsibility new to me, it is one that I would eagerly take on. Utilizing my communications and customer service experience, I would be an excellent representative of NFL Films when working with any talent or their agents."
Written by Rachelle Enns on June 5th, 2019
4. Do you have experience adding celebrity talent to a roster for sponsorships?
How to Answer
NFL Films works closely with agents and talent alike, to create the most lucrative sponsorship opportunities for their clients, while also crafting entertaining and memorable experiences for consumers. Discuss with the interviewer any experience that you have working with agents to add celebrity talent for branding and marketing efforts. If you do not possess this experience, move on to discuss how you would handle adding celebrity talent to a roster for sponsorships.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"I understand that so much of what NFL Films can do is reliant on your established relationships. I have worked with organizations such as the WMBA, the ATP, and NASL on creating opportunities for up and coming athletes to collaborate with reputable brands."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"My experience adding celebrity talent to a roster for sponsorships is limited; however, I am confident that my communication skills would be up to par, allowing me to have valuable exchanges with the gatekeepers of this talent - be it individual agents, reps, legal teams, or large agencies."
Written by Rachelle Enns on June 5th, 2019
5. At NFL Films you will be handling multiple projects at a time. When have you nearly missed a production timeline due to disorganization?
How to Answer
Production deadlines are incredibly important. One missed deadline can throw a thousand deliverables out of balance, costing a studio or production company countless dollars. Talk to the interviewer about a time when you nearly missed a production deadline. Discuss how you caught the potential disaster, and pivoted to make sure that you met the timeline in the end. Be sure to mention what you learned in the process!
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"I handle dozens of deliverables in a day, making it a challenge to stay on top of it all. I nearly missed an important deadline because I delegated a few tasks to my assistant without checking in regularly. Since this incident, I have set up my work in a cloud-based task management system which my assistant and I share. I set up clear milestones, attached to dates and times; ensuring that we are on the same page all the times."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"Tight deadlines are normal in the film industry, and I make a point of delivering early on everything as often as possible. Last month, I had a production deadline that offered half the working time as usual. I took my work home every night for a week to ensure that we met the deadline without the quality of work suffering; however, it just wasn't enough. At the eleventh hour, I called in reinforcements. It is sometimes hard for me to ask for help, but I know to set my ego aside for the good of the project."
Written by Rachelle Enns on June 5th, 2019
6. If you only had social media platforms for event promotions, with zero budget for ad spend, what would you do?
How to Answer
NFL Films would like to see that you are confident in your ability to achieve results for their business, regardless of the expensive tools or large marketing budgets that may be on hand. Discuss, hypothetically, what your approach would be if you needed to hype an event using social media, but with no advertising budget. Feel free to get creative and show off your creative thinking!
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"If I had no budget for ad spend and needed to promote an event on social media, I would use a free trial of an application called Klear to source social influencers in the same realm as the event I was promoting. I would then approach those influencers to promote our gig in exchange for free tickets. Then, I would DM all of our followers on every platform an eye-catching event poster with special early-bird pricing for a limited time."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"I believe that social media can be powerful; with or without an advertising budget. I would first send a direct message to our loyal followers on platforms such as Instagram, Twitter, and Facebook. I would send out member-only pricing with a CTA for people to reserve their tickets. I would be sure to utilize the right hashtags and would engage micro-influencers; asking them to post about our event in exchange for free swag or merch."
Written by Rachelle Enns on June 5th, 2019
7. In your opinion, what makes a memorable live experience?
How to Answer
NFL Films wants to create memorable live experiences! The interviewer wants assurance that you know how to achieve this goal. Give a reply that is thoughtful and shows off your knowledge of the events industry. If you are new to your career, draw upon your own experiences as an attendee and what made them so memorable. Most important is that you bring enthusiasm to your response!
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"There are many moving parts to create a memorable live experience; however, I believe the top three include having a few 'holy-grail moments' where you drop jaws. Whether that be in the production, in the customer service, in the initial welcoming; there must be moments when the attendee cannot believe how amazing they feel. Next, having what we call 'Instagrammable' places and moments. These are backgrounds, structures, or overall environments that are Instagram-worthy. This approach also ensures that we have evergreen marketing content from the attendees ourselves. I am eager to bring more exciting and engaging ideas to NFL Films soon, helping you to craft these memorable experiences and events."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"I have attended many live events and festivals and have found that the most memorable experiences are the ones where customer service is over the top. Also, another common factor in successful events are ones that offer a 360-degree experience, both in person and online. I am eager to learn more about event production from NFL Films."
Written by Rachelle Enns on June 5th, 2019
8. Tell me about your experience in gaining corporate partnerships for live events.
How to Answer
A significant part of funding certain events with NFL Films could be securing corporate sponsorships or advertisers. The interviewer would like to see that you have experience working with potential sponsors, ironing out the details of their advertising efforts. If you do not have experience working with corporate partnerships, be sure to highlight the fact that you are eager to learn and that you will be comfortable with future tasks surrounding sales and promotions.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"In my current position we have longstanding relationships with big brands such as Adidas, Coca-Cola, and Wells Fargo. My responsibilities with these partnerships have included identifying, and tracking new prospects as well as approaching them via phone or email. When required, I will source the decision makers and make an appointment to pitch them. My success rate has been very high, and I would be happy to share with you my approach to pitching new sponsorships."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"Being new to my career, my responsibilities have not yet included working directly with corporate sponsors or advertisers. With that said, I do have sales training and cold calling experience that could be beneficial to NFL Films when it comes to securing new corporate partnerships for a variety of events."
Written by Rachelle Enns on June 5th, 2019
9. What does it mean to borrow the equity of a sports team's fan base to build a lasting brand?
How to Answer
Borrowing the equity of a sports team's fan base means that a company is making use of the fact that this team has a built-in and loyal audience that they can count on to pay close attention to their marketing efforts.
One example in action could be the Tiger Woods' sponsorship deal with Nike. When Tiger showed up on the golf course with a mock neck golf shirt that was deemed to be appropriate golf wear, fans everywhere went crazy. Golf enthusiasts immediately wanted to purchase this shirt style because it was 'pre-approved' by Tiger Woods as an acceptable style of shirt for discerning male golfers. In this case, Nike borrowed the equity of Tiger's influence to solidify this garment's validity.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"Loyalty is a primary measure of success in any marketing effort. What it means to borrow the equity of a sports team's fan base is that you are piggybacking off of the already existing loyal fan base of the league, and utilizing this factor to benefit your brand. Sport sponsorships are historically very effective because of this loyalty factor."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"To borrow the equity of a sports' team fan base to build a lasting brand essentially means that you are leveraging the team or specific athletes' influence to speak to your target audience. Brands know that the right sports sponsorships will create conversations and open doors to sales much faster than traditional advertising efforts simply because the crucial trust factor is present from the start."
Written by Rachelle Enns on June 5th, 2019
10. In which ways are social media and sports most compatible?
How to Answer
The interviewer would like to know that you have insight into how social media efforts can leverage the work done at NFL Films. Discuss what you know about social media marketing, and the ways you believe a sports media company can attract a larger audience through these platforms.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"Social media and sports moments are compatible in many ways. The biggest trends this year on the topic of social media and sports are videos and the streaming of sporting events. Because of streaming and video, brands have a wider range of platforms on which to advertise as it's not just television receiving viewers. For instance, on YouTube, there are millions of searches and views every day for top moments in sports. On Instagram, people are posting photos of themselves with their athlete heroes. On Facebook, fans are sharing stories about how their favorite teams and athletes are making a difference in their communities. On social media, everyone loves a good story, and when a sport is a thread that weaves the story, that factor makes them even more sharable; which is what social media is all about."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"Sports sponsorships are a way for brands to gain exposure through multiple advertising platforms. For instance, when sponsoring an athlete, their clothing is branded by the sponsoring company, which gives evergreen marketing exposure long after the event has come to a close. See, the athlete is still wearing their logo in interviews, photo-ops, and in their fan base's social media posts. This ripple effect goes a long way for a brand's exposure."
Written by Rachelle Enns on June 5th, 2019
11. Tell me about your experience with fundraising efforts for charities, non-profit organizations, or grassroots sports in your community.
How to Answer
A lot of sports media work is surrounding collaborations between teams, player, and leagues with non-profit organizations or charities. Some of the biggest charitable givers are sports teams and leagues.
For instance:
- The Boston Red Sox (Red Sox Foundation)- over $52M given
- The PGA - over $2B given
- NBA Cares - more than $105M in 15 years + nearly 1M volunteer hours
Discuss with the interviewer your experience when it comes to supporting the collaborations between sports organizations and charities in need.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"Volunteer work is fundamental to me which is why every little league team I have coached for the past four years is also committed to a local charity that focuses on paying for softball equipment for underprivileged children. I believe wholeheartedly that every child should have the chance to play, without financial reasons holding them back. So far, we have raised enough money to pay for 600 children to play softball."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"My university internship was with a charity called KidSport. Their corporate partners include the Jr. NBA and the Toronto Blue Jays; Jays Care Foundation. I gained a great deal of exposure to how charitable partnerships work and saw a lot of money come in through corporate sponsorships as well as strategic partners. Through these efforts, we raised nearly half a million dollars that year, helping to give every kid the gift of sport."
Written by Rachelle Enns on June 5th, 2019
12. Do you have experience working alongside, and negotiating with, rights holders and leagues?
How to Answer
A rights holder refers to a legal entity who holds exclusive rights to copyrights, trademarks, or patents. In sports, examples of rights holders include the NHL, NBA, or NFL. You see their branded merchandise nearly everywhere you look.
When it comes to sports marketing, it's crucial that you can collaborate successfully with rights holders, and other entities, who are the gatekeepers to lucrative brand sponsorships. Discuss with the interviewer any experience you have when it comes to communication and negotiations with these entities.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"My experience comes from working within a rights holder corporation. For five years, I worked for the European Handball Association. I was privy to many sponsorships offers throughout that time and gained incredible insight on the types of collaborations that worked and the ones that fell flat. I am confident in my negotiation skills and, since I have experience from inside of a rights holder and league, feel I will be a great asset to NFL Films and your clients."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"I am new to my sports marketing career, so although my experience is limited with rights holders and leagues, I do have confidence in my negotiation skills. While obtaining my MBA, there was a strong focus on business negotiations. I look forward to expanding on my knowledge and experience in these areas, as a member of the NFL Films team."
Written by Rachelle Enns on June 5th, 2019
13. Do you have experience creating marketing materials for event promotions?
How to Answer
There is a science to creating marketing materials for event promotions; including the copy used, the imagery, the call to action; and even proper typography and colors. Discuss with the interviewer your past involvement in creating marketing materials for event promotions, clearly outlining your specific responsibilities. If you are newer to your career, without this type of experience, think about a similar project you may have worked on in University, for instance.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"I have worked alongside creative and design teams; involved in brainstorm sessions dedicated solely to marketing strategies. I am confident in my ability to give useful suggestions that shine an entertaining and value-driven light on the events that we promote."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"Part of my post-secondary education focused on marketing and promotions; however, I have not yet had the experience of being directly involved in the creative or decision-making process when it comes to event promotions. For one of my marketing classes, I put together an entire promotional strategy for a live music fundraiser. While creating this project, I learned a great deal about event promotions and how to best drive engagement and ticket sales. I look forward to learning more over the years with NFL Films."
Written by Rachelle Enns on June 5th, 2019
14. How do you think video-on-demand services are affecting the media advertising industry?
How to Answer
The interviewer would like to see that you have insight when it comes to the video streaming industry, and how it's changing the way companies advertise. Raymond James, a financial services firm, conducted an extensive survey in 2017 showing that 40% of people asked, said they choose video streaming over traditional television, to avoid commercials. This statistic indicates that video streaming has a massive impact on the advertising industry. Give a thoughtful response, showing to the interviewer that you have a keen interest in what's happening in the world of media, today.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"I believe that video-on-demand services are hugely affecting the media advertising industry. People have changed how they consume media, and advertisers have had to adapt. Look at YouTube, and their 15-second ads played before a video will load. Consumers now watch commercials on mobile and social networking sites versus on television between episodes of their favorite sitcom. Advertisers have had to make a significant pivot over the last few years, leaving those unwilling to adapt, in the dust."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"I believe that the convenience of video-on-demand has made people impatient when it comes to how they digest advertising. The quick 3 second blurbs we see now, on social networking sites, meaning that advertisers have to be incredibly sharp in their messaging. I think this is a great change, ensuring that advertisers spend their dollars wisely, getting the best message out to consumers in as short of time as possible."
Written by Rachelle Enns on June 5th, 2019
15. Name for me one effective method for driving audience engagement in the media industry.
How to Answer
The interviewer wants to see that you readily have insight when it comes to audience engagement in the media industry. NFL Films is all about leveraging multiple channels to drive engagement. Discuss one approach you would take for increasing audience engagement if you were the successful candidate.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"If given the opportunity to drive audience engagement for NFL Films, the first place I would look is where your target audience spends their most time, which I believe to be Instagram and Twitter. I would create a unique hashtag along with a contest for free tickets to a release party, sporting event, or another coveted prize. I would use the opportunity to create a conversation around NFL Films latest production or live event."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"I believe in a multi-channel approach, so I would begin by collaborating with NFL Films social media and digital departments to make engaging 15-second videos, like a series of teasers, for publishing on IGTV, YouTube, and other social networking sites where video content is king."
Written by Rachelle Enns on June 5th, 2019
16. Describe to me the types of digital media you are most experienced with.
How to Answer
There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels, and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the NFL Films job description.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"In my current role, I work primarily with online channels such as YouTube and IGTV, creating video content. I also have experience working on projects related to gamification ads. I saw in the NFL Films job posting that you were looking for someone with in-depth knowledge with IGTV and Insta Stories for marketing. I would rate my knowledge in this area an 8 out of 10, leaving me very confident that I would meet your requirements."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"While completing my degree in Digital Marketing, I learned a great deal about digital media production and design for video and web platforms. Most of my experience is with creating compelling video ads, and shorts for use online and on social media."
Written by Rachelle Enns on June 5th, 2019
17. NFL Films is behind some of the world's leading films, and sporting events. How will you contribute to our track record of success?
How to Answer
NFL Films has an excellent track record of success, and the interviewer wants to know exactly how you plan to contribute to it. This question is similar to 'why should we hire you?' in the sense that they are asking you to draw out a specific set of skills that no other candidate will have. Be compelling in your answer since this is your opportunity to sell yourself!
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"I am very impressed by what NFL Films has been able to achieve in the sports marketing space. It's a highly competitive industry; however, you remain on top because of your unwavering dedication to entertaining and immersive experiences. I will contribute to this success by showing levels of dedication and follow through that is uncommon in the workplace. I am always very responsive with an upbeat and open approach. You will not be disappointed in my performance if you choose to hire me."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"I will contribute to your track record of success with my recent education in Sports Marketing and my natural ability to act as a leader, even when I am not in a formal leadership position. I believe my success with NFL Films will come from having all of the hard skills that you are looking for, whether learned in school or gained through my internship experience. I am well networked and like to stay informed of best practices in the sporting events industry."
Written by Rachelle Enns on June 5th, 2019
18. Walk me through your experience with YouTube and Instagram's IGTV programming. Which platform do you prefer?
How to Answer
Many digital content creators have been having the 'YouTube versus IGTV' conversation as of late. Before your interview, check out NFL Films channels on each platform to see if you can recognize if they have a preference between the two. Be sure to keep your response positive, providing a well-researched argument for and against, each platform.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"I am more familiar with YouTube, considering it has been around for much longer; however, I believe that they each have their relevance without having to be direct competitors. Kind of like Coke and Sprite. There is room for each of them to be a favorite in their own time. I do not believe that IGTV will replace YouTube; rather, I think they compliment each other. IGTV offers more on-trend videos, where YouTube is great for longer-form media such as videos, movies, and series watching."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"I do lean more towards IGTV because I am very familiar with it; having immersed myself in the Instagram feature the moment it came out. With nearly a billion monthly users, I feel that there is a ton of content online. I will say that it's harder to filter through what you want, leaving YouTube an easier user experience when it comes to watching specific content that a user is eager to find."
Written by Rachelle Enns on June 5th, 2019
19. What has been the best short-form content project you have worked on this year?
How to Answer
The interviewer would like to have more information on the project in which you are most proud. If you have a digital portfolio with you, this is a great tool to use when describing the best short-form content project you have worked on this year.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"I genuinely enjoy working on both long and short-form content projects; however, I do find short-form digital content to be especially thrilling to create. A favorite short-form project that I worked on this year was a series of educational shorts for a children's channel with which I collaborated. It was important to me that the messaging be clear while also being fun and educational. Mission accomplished, as the series received more shares, comments, and downloads than any other we have released in the past five years."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"This year, I was part of a team that created a series of interactive landing pages for an upcoming film we were marketing. To include interactive elements such as reveal marketing, contests, and gamification, we grew engagement exponentially. I would love to show you more from my portfolio, which I prepared for you."
Written by Rachelle Enns on June 5th, 2019
20. Walk me through your experience working alongside other network departments, including Marketing, Ad Sales, Press, Research, Digital, and Social.
How to Answer
NFL Films is all about collaboration, and the hiring authority wants to know that you are, too! Think about a project or two, where you worked closely with co-workers from other departments. Talk to the interviewer about the types of people you worked alongside (job titles, seniority, etc.) and then point out what you learned. Be sure to reference the fact that collaboration is something that you enjoy.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"In my current role, I work with the department heads and other senior management in the Digital and Social Networking department. I also work alongside many content writers, who often vary, depending on the style or nature of the work. For the most part, the projects are for digital video campaigns for social media platforms. I believe that cross-departmental collaboration, when done right, is what can set a company apart from its competition. When all creative minds work together as one, incredible things can happen!"
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"As a recent graduate, the bulk of my cross-collaboration is with other students, groups within my university, or one-on-one project partnerships. I enjoy collaboration as it allows people to pass ideas around, working together on one important goal. I look forward to working with the various departments within NFL Films and getting to know a few of your teams!"
Written by Rachelle Enns on June 5th, 2019
21. Has a brand ever built an emotional connection with you using sports marketing? If so, tell me how they accomplished this connection.
How to Answer
The interviewer wants to know if any sports marketing efforts have resonated with you in the past. It's essential that you discuss any marketing efforts that have stuck with you, and be prepared to talk about what you believe was done right, to make this connection happen. The example that you mention does not have to be a marketing effort led by NFL Films but bonus points if you refer to their past work!
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"The most memorable emotional connection that I have experienced from a sports marketing effort would be between Coca-Cola and the Olympics. It was fascinating to learn that Coca-Cola was the first commercial sponsor of the Olympic Games in 1928. Today, there aren't many people who can keep a dry eye when watching the emotionally driven Olympics commercials; myself included. This strong connection builds through the idea of longstanding relationships, pride in country, and community connection. The Olympic Games resonate globally, which makes this partnership especially impactful."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"Budweiser's Superbowl ad from 2013 called 'Brotherhood' is one that impacted me so much that I still think about it all of these years later. As an animal lover and sports enthusiast, this ad about the connection between a man and his horse was heartfelt and easy to connect with."
Written by Rachelle Enns on June 5th, 2019
22. NFL Films strives to be first in all we do. How do you stay ahead in the latest film and sports media trends?
How to Answer
In the sports media and entertainment industry, it's imperative that you remain up to date on trends. Being up to date means not only knowing what's happening 'in the now' but also what's coming down the pipe. Talk to the interviewer about how you remain ahead of the latest trends in the industry. Examples could include helpful blogs, podcasts, industry events, or continuing education opportunities. Be sure to express the fact that staying on trend is very important to you.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"It's vital that I remain on trend, and even ahead of the curve when it comes to what's happening in sports media. To remain ahead of trends, I set up Google alerts with particular keywords. This set up allows me to read articles in real-time, allowing me to research new happenings very quickly and efficiently."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"I am very involved in a few sports industry associations, allowing me to keep my network healthy. This robust network means that I will often hear about happenings before they become official public news. I also rely on continued education, whether it be workshops offered by my employer, independent industry events, and online courses."
Written by Rachelle Enns on June 5th, 2019
23. NFL Films believes that live experiences are an art form. Tell me about the best event you have been to recently. What made it so great?
How to Answer
The interviewer would like to get to know you and the types of events and experiences that you consider memorable. If your example includes an NFL Films event; great! If it does not, that's okay too. It's more important that you come prepared to discuss the details of what made this event so memorable for you. A solid answer will show that you pay attention to detail and that you have a genuine interest in the live events industry.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"Sporting events have always been my favorite to attend, and I must say that Superbowl last year was incredibly well executed and memorable. Despite mountains of attendees, I did not have to wait in line for an unreasonable amount of time, at any point. The sound for the half-time show was on point. I felt entirely entertained the entire time. As an attendee, I felt like an important part of a long-time sporting tradition."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"Without a doubt, the best event I have been to is Coachella. I have attended for the past four years; each one better than the next. What I find makes Coachella so amazing is the production value. The structures are a spectacle in themselves, but yet the intimacy remains. I can find everything when I need it and never feel lost despite the multiple massive stages."
Written by Rachelle Enns on June 5th, 2019
24. Do you have a well-established network of contacts in the film and media industry? If so, how did you go about building this network?
How to Answer
The hiring authority at NFL Films wants to see that you are actively involved in pursuing a healthy and well-networked career within the film, media, and entertainment industry. Discuss what you do to network, to get your name 'out there' and to meet new and exciting people. Show that you are social and interested in building a life-long career within media and entertainment.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"I have been in the media industry for eight years now and make a point to attend at least a couple of industry events every month. It's my nature to open up a conversation with people new to me, as I am curious about their career path and their connections. The first gig I ever landed in the industry was through networking, so I am a big believer in the impact of building a robust network."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"I was able to get my foot in the door for this interview at NFL Films by letting people in my network know that I was seeking out new opportunities. It certainly helps to have a secure network when passively seeking new career paths. I build my network by nurturing relationships through trust, connecting regularly, and staying involved in events throughout the year."
Written by Rachelle Enns on June 5th, 2019
25. If you had just one day to sell out a live experience, what are the three most important things you would do?
How to Answer
One of the primary goals of a live event is to sell out; and, quickly! NFL Films prides themselves on their ability to promote and sell out an event or awards show in record time. Discuss with the interviewer what approach you would take, to sell out an event in 24 hours. There is no real right or wrong answer here as the interviewer wants to see that you are thoughtful, creative, and knowledgable. Let your creativity flag fly high!
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"If I had less than 24 hours to sell out an event, I would create FOMO, lean into a scarcity mindset, and leverage my network as if my life depended on it. To create FOMO, I would create a social campaign focused on what the person would be missing out on by not coming. I find this approach to be much more effective than describing the benefits of attendance. Next, to create a scarcity mindset, I would set up a quick landing page for ticket sales with a countdown timer. The website visitor could physically see the ticket availability reduce while the clock ticks down. Lastly, leaning on my network is important because people are more likely to buy when there is already an established rapport."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"The three things I would do, to sell out an experience or live event in 24 hours or less would be to push out early bird pricing that included an irresistible perk such as free merch for the first 500 tickets sold. Next, I would do a big social media push on Instagram, heavily image focused, which would include images of previous attendees having the time of their lives. Lastly, I would DM everyone in my network and ask them to share the social media posts to create some hype."
Written by Rachelle Enns on June 5th, 2019
26. Walk me through your experience with department management, studio clients and vendors.
How to Answer
The purpose of this question is to uncover whether you are experienced with cross-collaboration when it comes to other internal departments, clients, and vendors which NFL Films would rely upon. Talk about the groups and people that you collaborate with regularly, in your current role.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"In my current role, I will collaborate with a variety of groups every single day. One day I may be working with the social media creatives and the human resources department, while also juggling multiple talent agents. The next day, I could be collaborating with a whole other group. I enjoy the challenge and the variety of communication that comes with working in this type of environment."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"As a recent graduate, my experience working in cross-collaborative environments is limited to my educational experience. While attending university, I worked with people of all personality types, needs, and approaches to work. I can pivot when needed, and can work with a variety of groups such as multiple NFL Films departments, customer, talent, and vendors."
Written by Rachelle Enns on June 5th, 2019
27. Do you have any influential relationships with any leagues, teams, or athletes?
How to Answer
The interviewer would like to know what kind of network you bring with you to NFL Films, should you be their successful applicant. The world of sports media and entertainment can be a close-knit community, so it's okay to drop some names, when appropriate, to showcase the influence you could have in this position.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"Over my ten years of experience working in the media and entertainment industry, I have built a solid network of sports executives, broadcasters, athletes, and other representatives. I have collaborated with a few agents in the past as well. I have some strong relationships to bring to NFL Films, including connections within the sports marketing and broadcast realm."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"Being new to my career, I have been conscious of keeping strong ties with the people of influence whom I have met along the way. My networking abilities are strong, and I look forward to continuing to build a network of influence while building my career at NFL Films."
Written by Rachelle Enns on June 5th, 2019
28. Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?
How to Answer
Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.
The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.
Every dollar counts, even if you are working for a well-known brand like NFL Films! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"Most of the budgets that I have worked within spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important that I treat every dollar as though it's my own; being wisely allocated and accounted for."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."
Written by Rachelle Enns on June 5th, 2019
29. What methods do you use, to work within a brand's voice consistently?
How to Answer
When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."
Written by Rachelle Enns on June 5th, 2019
30. NFL Films produces many events every year, all over the world. Are you willing and able to travel when necessary?
How to Answer
Since NFL Films has many interests around the country and perhaps the globe, the interviewer would like assurance that you are open to travel opportunities. Discuss any work-related trips you may have taken in the recent past, and express your level of willingness when it comes to travel. If you are not sure of the travel requirements with NFL Films, be sure to ask questions like how many overnight trips you would be expected to take, or what the travel expectations look like in general.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"I understand that the events industry requires a great deal of travel, and I am happy to deliver on those needs. In my current position, I travel for shows, conferences, or pitch meetings as needed. Could you share with me a bit more about the travel requirements for this position?"
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"As an event marketing professional, I am accustomed to a great deal of travel. Currently, I spend approximately half of my month on the road for overnight trips. Your job posting mentioned one week of travel would be required per month. Is this correct?"
Written by Rachelle Enns on June 5th, 2019