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NFL Films Interview
Questions

30 Questions and Answers by Rachelle Enns

Published June 5th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
Do you have experience working alongside, and negotiating with, rights holders and leagues?
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How to Answer
A rights holder refers to a legal entity who holds exclusive rights to copyrights, trademarks, or patents. In sports, examples of rights holders include the NHL, NBA, or NFL. You see their branded merchandise nearly everywhere you look.

When it comes to sports marketing, it's crucial that you can collaborate successfully with rights holders, and other entities, who are the gatekeepers to lucrative brand sponsorships. Discuss with the interviewer any experience you have when it comes to communication and negotiations with these entities.
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Top 30 NFL Films, Inc. Interview Questions
1.
Do you have experience working alongside, and negotiating with, rights holders and leagues?
A rights holder refers to a legal entity who holds exclusive rights to copyrights, trademarks, or patents. In sports, examples of rights holders include the NHL, NBA, or NFL. You see their branded merchandise nearly everywhere you look.

When it comes to sports marketing, it's crucial that you can collaborate successfully with rights holders, and other entities, who are the gatekeepers to lucrative brand sponsorships. Discuss with the interviewer any experience you have when it comes to communication and negotiations with these entities.

Rachelle's Answer #1
"My experience comes from working within a rights holder corporation. For five years, I worked for the European Handball Association. I was privy to many sponsorships offers throughout that time and gained incredible insight on the types of collaborations that worked and the ones that fell flat. I am confident in my negotiation skills and, since I have experience from inside of a rights holder and league, feel I will be a great asset to NFL Films and your clients."
Rachelle's Answer #2
"I am new to my sports marketing career, so although my experience is limited with rights holders and leagues, I do have confidence in my negotiation skills. While obtaining my MBA, there was a strong focus on business negotiations. I look forward to expanding on my knowledge and experience in these areas, as a member of the NFL Films team."
2.
If you had just one day to sell out a live experience, what are the three most important things you would do?
One of the primary goals of a live event is to sell out; and, quickly! NFL Films prides themselves on their ability to promote and sell out an event or awards show in record time. Discuss with the interviewer what approach you would take, to sell out an event in 24 hours. There is no real right or wrong answer here as the interviewer wants to see that you are thoughtful, creative, and knowledgable. Let your creativity flag fly high!

Rachelle's Answer #1
"If I had less than 24 hours to sell out an event, I would create FOMO, lean into a scarcity mindset, and leverage my network as if my life depended on it. To create FOMO, I would create a social campaign focused on what the person would be missing out on by not coming. I find this approach to be much more effective than describing the benefits of attendance. Next, to create a scarcity mindset, I would set up a quick landing page for ticket sales with a countdown timer. The website visitor could physically see the ticket availability reduce while the clock ticks down. Lastly, leaning on my network is important because people are more likely to buy when there is already an established rapport."
Rachelle's Answer #2
"The three things I would do, to sell out an experience or live event in 24 hours or less would be to push out early bird pricing that included an irresistible perk such as free merch for the first 500 tickets sold. Next, I would do a big social media push on Instagram, heavily image focused, which would include images of previous attendees having the time of their lives. Lastly, I would DM everyone in my network and ask them to share the social media posts to create some hype."
3.
NFL Films is behind some of the world's leading films, and sporting events. How will you contribute to our track record of success?
NFL Films has an excellent track record of success, and the interviewer wants to know exactly how you plan to contribute to it. This question is similar to 'why should we hire you?' in the sense that they are asking you to draw out a specific set of skills that no other candidate will have. Be compelling in your answer since this is your opportunity to sell yourself!

Rachelle's Answer #1
"I am very impressed by what NFL Films has been able to achieve in the sports marketing space. It's a highly competitive industry; however, you remain on top because of your unwavering dedication to entertaining and immersive experiences. I will contribute to this success by showing levels of dedication and follow through that is uncommon in the workplace. I am always very responsive with an upbeat and open approach. You will not be disappointed in my performance if you choose to hire me."
Rachelle's Answer #2
"I will contribute to your track record of success with my recent education in Sports Marketing and my natural ability to act as a leader, even when I am not in a formal leadership position. I believe my success with NFL Films will come from having all of the hard skills that you are looking for, whether learned in school or gained through my internship experience. I am well networked and like to stay informed of best practices in the sporting events industry."
4.
Have you ever had to pitch an idea? If so, how was your presentation received?
If you are new to your career in film or marketing, the idea of pitching may make you feel weak in the knees. If you have the experience, you may still feel the nerves but are calmed by the knowledge that you have nailed the formula of a compelling presentation.

Wherever you are in your career, the interviewer would like to know if you will enter this role, ready to pitch excellent ideas to NFL Films. Be sure to touch on the fact that you are confident, creative, and persuasive by nature.

Rachelle's Answer #1
"I have pitched ideas numerous times in my career; whether it be for television show ideas, digital marketing methods, or social media campaigns. I believe that part of what makes me so valuable to my employer is my ability to jump into any meeting with confidence and present my ideas with enthusiasm."
Rachelle's Answer #2
"I am newer to my career; however, I gained a lot of experience in presenting and delivering pitches while attending post-secondary education. What I learned in University is that with some research, robust data, and a dash of creativity, I can pitch anything, as long as I have the right framework in place. I recently completed a course by Oren Klaff on Pitch Mastery, which I believe will benefit NFL Films greatly when it comes to my future involvement in pitch meetings."
5.
Film marketing efforts are continually changing. What is your favorite film marketing approach right now?
The interviewer would like to see that you are in-the-know when it comes to film marketing approaches. Some of these approaches could include involving the audience in the pre-release stage, pulling a publicity stunt, creating pre-roll video ads, leveraging press-junkets, or creating an interactive reveal marketing strategy. Discuss the approach you are favoring at the moment, and be ready to explain your reasoning.

Rachelle's Answer #1
"There are many bright film marketing approaches that I admire, including the frenzy created by The Blair Witch Project producers back in the day, to interactive social media marketing strategies used today. At this time, my favorite film marketing approach is a blend of highly interactive pre-roll video ads and great press-junkets. I look forward to showing NFL Films some of the creative approaches I have in mind."
Rachelle's Answer #2
"There are many film marketing approaches that I admire from the past, including the scavenger hunts included in The Dark Knight advertising campaign and the press tour that Borat did before the first movie came out. My favorite approach is one that makes the audience need to know more, out of innate human curiosity. This curiosity can be fostered through viral marketing campaigns of all kinds."
6.
Do you have any direct experience working with talent?
A significant part of working on the film side of the business for NFL Films may mean working directly with talent, and/or their agents. The interviewer would like to see that you have the ability to maintain professional relationships with everyone you work with, no matter their status. If you have direct experience working with talent, walk the interviewer through your responsibilities on the talent side. If you do not have direct experience working with talent, assure the interviewer that you are capable of maintaining professional work relationships across the board.

Rachelle's Answer #1
"In my current role, I recently took on the responsibility of assisting with the management and scheduling of talent on a couple of films. I felt that the experience was very eye-opening and allowed me to expand my knowledge and understanding of the film industry even further. Does this particular role with NFL Films have talent-facing opportunities?"
Rachelle's Answer #2
"Although working directly with talent would be a responsibility new to me, it is one that I would eagerly take on. Utilizing my communications and customer service experience, I would be an excellent representative of NFL Films when working with any talent or their agents."
7.
Do you have experience adding celebrity talent to a roster for sponsorships?
NFL Films works closely with agents and talent alike, to create the most lucrative sponsorship opportunities for their clients, while also crafting entertaining and memorable experiences for consumers. Discuss with the interviewer any experience that you have working with agents to add celebrity talent for branding and marketing efforts. If you do not possess this experience, move on to discuss how you would handle adding celebrity talent to a roster for sponsorships.

Rachelle's Answer #1
"I understand that so much of what NFL Films can do is reliant on your established relationships. I have worked with organizations such as the WMBA, the ATP, and NASL on creating opportunities for up and coming athletes to collaborate with reputable brands."
Rachelle's Answer #2
"My experience adding celebrity talent to a roster for sponsorships is limited; however, I am confident that my communication skills would be up to par, allowing me to have valuable exchanges with the gatekeepers of this talent - be it individual agents, reps, legal teams, or large agencies."
8.
At NFL Films you will be handling multiple projects at a time. When have you nearly missed a production timeline due to disorganization?
Production deadlines are incredibly important. One missed deadline can throw a thousand deliverables out of balance, costing a studio or production company countless dollars. Talk to the interviewer about a time when you nearly missed a production deadline. Discuss how you caught the potential disaster, and pivoted to make sure that you met the timeline in the end. Be sure to mention what you learned in the process!

Rachelle's Answer #1
"I handle dozens of deliverables in a day, making it a challenge to stay on top of it all. I nearly missed an important deadline because I delegated a few tasks to my assistant without checking in regularly. Since this incident, I have set up my work in a cloud-based task management system which my assistant and I share. I set up clear milestones, attached to dates and times; ensuring that we are on the same page all the times."
Rachelle's Answer #2
"Tight deadlines are normal in the film industry, and I make a point of delivering early on everything as often as possible. Last month, I had a production deadline that offered half the working time as usual. I took my work home every night for a week to ensure that we met the deadline without the quality of work suffering; however, it just wasn't enough. At the eleventh hour, I called in reinforcements. It is sometimes hard for me to ask for help, but I know to set my ego aside for the good of the project."
9.
If you only had social media platforms for event promotions, with zero budget for ad spend, what would you do?
NFL Films would like to see that you are confident in your ability to achieve results for their business, regardless of the expensive tools or large marketing budgets that may be on hand. Discuss, hypothetically, what your approach would be if you needed to hype an event using social media, but with no advertising budget. Feel free to get creative and show off your creative thinking!

Rachelle's Answer #1
"If I had no budget for ad spend and needed to promote an event on social media, I would use a free trial of an application called Klear to source social influencers in the same realm as the event I was promoting. I would then approach those influencers to promote our gig in exchange for free tickets. Then, I would DM all of our followers on every platform an eye-catching event poster with special early-bird pricing for a limited time."
Rachelle's Answer #2
"I believe that social media can be powerful; with or without an advertising budget. I would first send a direct message to our loyal followers on platforms such as Instagram, Twitter, and Facebook. I would send out member-only pricing with a CTA for people to reserve their tickets. I would be sure to utilize the right hashtags and would engage micro-influencers; asking them to post about our event in exchange for free swag or merch."
10.
In your opinion, what makes a memorable live experience?
NFL Films wants to create memorable live experiences! The interviewer wants assurance that you know how to achieve this goal. Give a reply that is thoughtful and shows off your knowledge of the events industry. If you are new to your career, draw upon your own experiences as an attendee and what made them so memorable. Most important is that you bring enthusiasm to your response!

Rachelle's Answer #1
"There are many moving parts to create a memorable live experience; however, I believe the top three include having a few 'holy-grail moments' where you drop jaws. Whether that be in the production, in the customer service, in the initial welcoming; there must be moments when the attendee cannot believe how amazing they feel. Next, having what we call 'Instagrammable' places and moments. These are backgrounds, structures, or overall environments that are Instagram-worthy. This approach also ensures that we have evergreen marketing content from the attendees ourselves. I am eager to bring more exciting and engaging ideas to NFL Films soon, helping you to craft these memorable experiences and events."
Rachelle's Answer #2
"I have attended many live events and festivals and have found that the most memorable experiences are the ones where customer service is over the top. Also, another common factor in successful events are ones that offer a 360-degree experience, both in person and online. I am eager to learn more about event production from NFL Films."
11.
Tell me about your experience in gaining corporate partnerships for live events.
A significant part of funding certain events with NFL Films could be securing corporate sponsorships or advertisers. The interviewer would like to see that you have experience working with potential sponsors, ironing out the details of their advertising efforts. If you do not have experience working with corporate partnerships, be sure to highlight the fact that you are eager to learn and that you will be comfortable with future tasks surrounding sales and promotions.

Rachelle's Answer #1
"In my current position we have longstanding relationships with big brands such as Adidas, Coca-Cola, and Wells Fargo. My responsibilities with these partnerships have included identifying, and tracking new prospects as well as approaching them via phone or email. When required, I will source the decision makers and make an appointment to pitch them. My success rate has been very high, and I would be happy to share with you my approach to pitching new sponsorships."
Rachelle's Answer #2
"Being new to my career, my responsibilities have not yet included working directly with corporate sponsors or advertisers. With that said, I do have sales training and cold calling experience that could be beneficial to NFL Films when it comes to securing new corporate partnerships for a variety of events."
12.
What does it mean to borrow the equity of a sports team's fan base to build a lasting brand?
Borrowing the equity of a sports team's fan base means that a company is making use of the fact that this team has a built-in and loyal audience that they can count on to pay close attention to their marketing efforts.

One example in action could be the Tiger Woods' sponsorship deal with Nike. When Tiger showed up on the golf course with a mock neck golf shirt that was deemed to be appropriate golf wear, fans everywhere went crazy. Golf enthusiasts immediately wanted to purchase this shirt style because it was 'pre-approved' by Tiger Woods as an acceptable style of shirt for discerning male golfers. In this case, Nike borrowed the equity of Tiger's influence to solidify this garment's validity.

Rachelle's Answer #1
"Loyalty is a primary measure of success in any marketing effort. What it means to borrow the equity of a sports team's fan base is that you are piggybacking off of the already existing loyal fan base of the league, and utilizing this factor to benefit your brand. Sport sponsorships are historically very effective because of this loyalty factor."
Rachelle's Answer #2
"To borrow the equity of a sports' team fan base to build a lasting brand essentially means that you are leveraging the team or specific athletes' influence to speak to your target audience. Brands know that the right sports sponsorships will create conversations and open doors to sales much faster than traditional advertising efforts simply because the crucial trust factor is present from the start."
13.
In which ways are social media and sports most compatible?
The interviewer would like to know that you have insight into how social media efforts can leverage the work done at NFL Films. Discuss what you know about social media marketing, and the ways you believe a sports media company can attract a larger audience through these platforms.

Rachelle's Answer #1
"Social media and sports moments are compatible in many ways. The biggest trends this year on the topic of social media and sports are videos and the streaming of sporting events. Because of streaming and video, brands have a wider range of platforms on which to advertise as it's not just television receiving viewers. For instance, on YouTube, there are millions of searches and views every day for top moments in sports. On Instagram, people are posting photos of themselves with their athlete heroes. On Facebook, fans are sharing stories about how their favorite teams and athletes are making a difference in their communities. On social media, everyone loves a good story, and when a sport is a thread that weaves the story, that factor makes them even more sharable; which is what social media is all about."
Rachelle's Answer #2
"Sports sponsorships are a way for brands to gain exposure through multiple advertising platforms. For instance, when sponsoring an athlete, their clothing is branded by the sponsoring company, which gives evergreen marketing exposure long after the event has come to a close. See, the athlete is still wearing their logo in interviews, photo-ops, and in their fan base's social media posts. This ripple effect goes a long way for a brand's exposure."
14.
Tell me about your experience with fundraising efforts for charities, non-profit organizations, or grassroots sports in your community.
A lot of sports media work is surrounding collaborations between teams, player, and leagues with non-profit organizations or charities. Some of the biggest charitable givers are sports teams and leagues.

For instance:

- The Boston Red Sox (Red Sox Foundation)- over $52M given
- The PGA - over $2B given
- NBA Cares - more than $105M in 15 years + nearly 1M volunteer hours

Discuss with the interviewer your experience when it comes to supporting the collaborations between sports organizations and charities in need.

Rachelle's Answer #1
"Volunteer work is fundamental to me which is why every little league team I have coached for the past four years is also committed to a local charity that focuses on paying for softball equipment for underprivileged children. I believe wholeheartedly that every child should have the chance to play, without financial reasons holding them back. So far, we have raised enough money to pay for 600 children to play softball."
Rachelle's Answer #2
"My university internship was with a charity called KidSport. Their corporate partners include the Jr. NBA and the Toronto Blue Jays; Jays Care Foundation. I gained a great deal of exposure to how charitable partnerships work and saw a lot of money come in through corporate sponsorships as well as strategic partners. Through these efforts, we raised nearly half a million dollars that year, helping to give every kid the gift of sport."
15.
Do you have experience creating marketing materials for event promotions?
There is a science to creating marketing materials for event promotions; including the copy used, the imagery, the call to action; and even proper typography and colors. Discuss with the interviewer your past involvement in creating marketing materials for event promotions, clearly outlining your specific responsibilities. If you are newer to your career, without this type of experience, think about a similar project you may have worked on in University, for instance.

Rachelle's Answer #1
"I have worked alongside creative and design teams; involved in brainstorm sessions dedicated solely to marketing strategies. I am confident in my ability to give useful suggestions that shine an entertaining and value-driven light on the events that we promote."
Rachelle's Answer #2
"Part of my post-secondary education focused on marketing and promotions; however, I have not yet had the experience of being directly involved in the creative or decision-making process when it comes to event promotions. For one of my marketing classes, I put together an entire promotional strategy for a live music fundraiser. While creating this project, I learned a great deal about event promotions and how to best drive engagement and ticket sales. I look forward to learning more over the years with NFL Films."
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