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NFL Films Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

Do you have a well-established network of contacts in the film and media industry? If so, how did you go about building this network?

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NFL Films Interview Questions

  1. 1.

    Do you have a well-established network of contacts in the film and media industry? If so, how did you go about building this network?

      The hiring authority at NFL Films wants to see that you are actively involved in pursuing a healthy and well-networked career within the film, media, and entertainment industry. Discuss what you do to network, to get your name 'out there' and to meet new and exciting people. Show that you are social and interested in building a life-long career within media and entertainment.

      Rachelle's Answer #1

      "I have been in the media industry for eight years now and make a point to attend at least a couple of industry events every month. It's my nature to open up a conversation with people new to me, as I am curious about their career path and their connections. The first gig I ever landed in the industry was through networking, so I am a big believer in the impact of building a robust network."

      Rachelle's Answer #2

      "I was able to get my foot in the door for this interview at NFL Films by letting people in my network know that I was seeking out new opportunities. It certainly helps to have a secure network when passively seeking new career paths. I build my network by nurturing relationships through trust, connecting regularly, and staying involved in events throughout the year."

  2. 2.

    In your opinion, what makes a memorable live experience?

      NFL Films wants to create memorable live experiences! The interviewer wants assurance that you know how to achieve this goal. Give a reply that is thoughtful and shows off your knowledge of the events industry. If you are new to your career, draw upon your own experiences as an attendee and what made them so memorable. Most important is that you bring enthusiasm to your response!

      Rachelle's Answer #1

      "There are many moving parts to create a memorable live experience; however, I believe the top three include having a few 'holy-grail moments' where you drop jaws. Whether that be in the production, in the customer service, in the initial welcoming; there must be moments when the attendee cannot believe how amazing they feel. Next, having what we call 'Instagrammable' places and moments. These are backgrounds, structures, or overall environments that are Instagram-worthy. This approach also ensures that we have evergreen marketing content from the attendees ourselves. I am eager to bring more exciting and engaging ideas to NFL Films soon, helping you to craft these memorable experiences and events."

      Rachelle's Answer #2

      "I have attended many live events and festivals and have found that the most memorable experiences are the ones where customer service is over the top. Also, another common factor in successful events are ones that offer a 360-degree experience, both in person and online. I am eager to learn more about event production from NFL Films."

  3. 3.

    Walk me through your experience with YouTube and Instagram's IGTV programming. Which platform do you prefer?

      Many digital content creators have been having the 'YouTube versus IGTV' conversation as of late. Before your interview, check out NFL Films channels on each platform to see if you can recognize if they have a preference between the two. Be sure to keep your response positive, providing a well-researched argument for and against, each platform.

      Rachelle's Answer #1

      "I am more familiar with YouTube, considering it has been around for much longer; however, I believe that they each have their relevance without having to be direct competitors. Kind of like Coke and Sprite. There is room for each of them to be a favorite in their own time. I do not believe that IGTV will replace YouTube; rather, I think they compliment each other. IGTV offers more on-trend videos, where YouTube is great for longer-form media such as videos, movies, and series watching."

      Rachelle's Answer #2

      "I do lean more towards IGTV because I am very familiar with it; having immersed myself in the Instagram feature the moment it came out. With nearly a billion monthly users, I feel that there is a ton of content online. I will say that it's harder to filter through what you want, leaving YouTube an easier user experience when it comes to watching specific content that a user is eager to find."

  4. 4.

    Do you have experience working alongside, and negotiating with, rights holders and leagues?

      A rights holder refers to a legal entity who holds exclusive rights to copyrights, trademarks, or patents. In sports, examples of rights holders include the NHL, NBA, or NFL. You see their branded merchandise nearly everywhere you look.

      When it comes to sports marketing, it's crucial that you can collaborate successfully with rights holders, and other entities, who are the gatekeepers to lucrative brand sponsorships. Discuss with the interviewer any experience you have when it comes to communication and negotiations with these entities.

      Rachelle's Answer #1

      "My experience comes from working within a rights holder corporation. For five years, I worked for the European Handball Association. I was privy to many sponsorships offers throughout that time and gained incredible insight on the types of collaborations that worked and the ones that fell flat. I am confident in my negotiation skills and, since I have experience from inside of a rights holder and league, feel I will be a great asset to NFL Films and your clients."

      Rachelle's Answer #2

      "I am new to my sports marketing career, so although my experience is limited with rights holders and leagues, I do have confidence in my negotiation skills. While obtaining my MBA, there was a strong focus on business negotiations. I look forward to expanding on my knowledge and experience in these areas, as a member of the NFL Films team."

  5. 5.

    Tell me about your experience with fundraising efforts for charities, non-profit organizations, or grassroots sports in your community.

      A lot of sports media work is surrounding collaborations between teams, player, and leagues with non-profit organizations or charities. Some of the biggest charitable givers are sports teams and leagues.

      For instance:

      - The Boston Red Sox (Red Sox Foundation)- over $52M given
      - The PGA - over $2B given
      - NBA Cares - more than $105M in 15 years + nearly 1M volunteer hours

      Discuss with the interviewer your experience when it comes to supporting the collaborations between sports organizations and charities in need.

      Rachelle's Answer #1

      "Volunteer work is fundamental to me which is why every little league team I have coached for the past four years is also committed to a local charity that focuses on paying for softball equipment for underprivileged children. I believe wholeheartedly that every child should have the chance to play, without financial reasons holding them back. So far, we have raised enough money to pay for 600 children to play softball."

      Rachelle's Answer #2

      "My university internship was with a charity called KidSport. Their corporate partners include the Jr. NBA and the Toronto Blue Jays; Jays Care Foundation. I gained a great deal of exposure to how charitable partnerships work and saw a lot of money come in through corporate sponsorships as well as strategic partners. Through these efforts, we raised nearly half a million dollars that year, helping to give every kid the gift of sport."

  6. 6.

    In which ways are social media and sports most compatible?

      The interviewer would like to know that you have insight into how social media efforts can leverage the work done at NFL Films. Discuss what you know about social media marketing, and the ways you believe a sports media company can attract a larger audience through these platforms.

      Rachelle's Answer #1

      "Social media and sports moments are compatible in many ways. The biggest trends this year on the topic of social media and sports are videos and the streaming of sporting events. Because of streaming and video, brands have a wider range of platforms on which to advertise as it's not just television receiving viewers. For instance, on YouTube, there are millions of searches and views every day for top moments in sports. On Instagram, people are posting photos of themselves with their athlete heroes. On Facebook, fans are sharing stories about how their favorite teams and athletes are making a difference in their communities. On social media, everyone loves a good story, and when a sport is a thread that weaves the story, that factor makes them even more sharable; which is what social media is all about."

      Rachelle's Answer #2

      "Sports sponsorships are a way for brands to gain exposure through multiple advertising platforms. For instance, when sponsoring an athlete, their clothing is branded by the sponsoring company, which gives evergreen marketing exposure long after the event has come to a close. See, the athlete is still wearing their logo in interviews, photo-ops, and in their fan base's social media posts. This ripple effect goes a long way for a brand's exposure."

  7. 7.

    Walk me through your experience with department management, studio clients and vendors.

      The purpose of this question is to uncover whether you are experienced with cross-collaboration when it comes to other internal departments, clients, and vendors which NFL Films would rely upon. Talk about the groups and people that you collaborate with regularly, in your current role.

      Rachelle's Answer #1

      "In my current role, I will collaborate with a variety of groups every single day. One day I may be working with the social media creatives and the human resources department, while also juggling multiple talent agents. The next day, I could be collaborating with a whole other group. I enjoy the challenge and the variety of communication that comes with working in this type of environment."

      Rachelle's Answer #2

      "As a recent graduate, my experience working in cross-collaborative environments is limited to my educational experience. While attending university, I worked with people of all personality types, needs, and approaches to work. I can pivot when needed, and can work with a variety of groups such as multiple NFL Films departments, customer, talent, and vendors."

  8. 8.

    Do you have experience creating marketing materials for event promotions?

      There is a science to creating marketing materials for event promotions; including the copy used, the imagery, the call to action; and even proper typography and colors. Discuss with the interviewer your past involvement in creating marketing materials for event promotions, clearly outlining your specific responsibilities. If you are newer to your career, without this type of experience, think about a similar project you may have worked on in University, for instance.

      Rachelle's Answer #1

      "I have worked alongside creative and design teams; involved in brainstorm sessions dedicated solely to marketing strategies. I am confident in my ability to give useful suggestions that shine an entertaining and value-driven light on the events that we promote."

      Rachelle's Answer #2

      "Part of my post-secondary education focused on marketing and promotions; however, I have not yet had the experience of being directly involved in the creative or decision-making process when it comes to event promotions. For one of my marketing classes, I put together an entire promotional strategy for a live music fundraiser. While creating this project, I learned a great deal about event promotions and how to best drive engagement and ticket sales. I look forward to learning more over the years with NFL Films."

  9. 9.

    NFL Films strives to be first in all we do. How do you stay ahead in the latest film and sports media trends?

      In the sports media and entertainment industry, it's imperative that you remain up to date on trends. Being up to date means not only knowing what's happening 'in the now' but also what's coming down the pipe. Talk to the interviewer about how you remain ahead of the latest trends in the industry. Examples could include helpful blogs, podcasts, industry events, or continuing education opportunities. Be sure to express the fact that staying on trend is very important to you.

      Rachelle's Answer #1

      "It's vital that I remain on trend, and even ahead of the curve when it comes to what's happening in sports media. To remain ahead of trends, I set up Google alerts with particular keywords. This set up allows me to read articles in real-time, allowing me to research new happenings very quickly and efficiently."

      Rachelle's Answer #2

      "I am very involved in a few sports industry associations, allowing me to keep my network healthy. This robust network means that I will often hear about happenings before they become official public news. I also rely on continued education, whether it be workshops offered by my employer, independent industry events, and online courses."

  10. 10.

    Do you have experience adding celebrity talent to a roster for sponsorships?

      NFL Films works closely with agents and talent alike, to create the most lucrative sponsorship opportunities for their clients, while also crafting entertaining and memorable experiences for consumers. Discuss with the interviewer any experience that you have working with agents to add celebrity talent for branding and marketing efforts. If you do not possess this experience, move on to discuss how you would handle adding celebrity talent to a roster for sponsorships.

      Rachelle's Answer #1

      "I understand that so much of what NFL Films can do is reliant on your established relationships. I have worked with organizations such as the WMBA, the ATP, and NASL on creating opportunities for up and coming athletes to collaborate with reputable brands."

      Rachelle's Answer #2

      "My experience adding celebrity talent to a roster for sponsorships is limited; however, I am confident that my communication skills would be up to par, allowing me to have valuable exchanges with the gatekeepers of this talent - be it individual agents, reps, legal teams, or large agencies."

  11. 11.

    What has been the best short-form content project you have worked on this year?

      The interviewer would like to have more information on the project in which you are most proud. If you have a digital portfolio with you, this is a great tool to use when describing the best short-form content project you have worked on this year.

      Rachelle's Answer #1

      "I genuinely enjoy working on both long and short-form content projects; however, I do find short-form digital content to be especially thrilling to create. A favorite short-form project that I worked on this year was a series of educational shorts for a children's channel with which I collaborated. It was important to me that the messaging be clear while also being fun and educational. Mission accomplished, as the series received more shares, comments, and downloads than any other we have released in the past five years."

      Rachelle's Answer #2

      "This year, I was part of a team that created a series of interactive landing pages for an upcoming film we were marketing. To include interactive elements such as reveal marketing, contests, and gamification, we grew engagement exponentially. I would love to show you more from my portfolio, which I prepared for you."

  12. 12.

    Have you ever had to pitch an idea? If so, how was your presentation received?

      If you are new to your career in film or marketing, the idea of pitching may make you feel weak in the knees. If you have the experience, you may still feel the nerves but are calmed by the knowledge that you have nailed the formula of a compelling presentation.

      Wherever you are in your career, the interviewer would like to know if you will enter this role, ready to pitch excellent ideas to NFL Films. Be sure to touch on the fact that you are confident, creative, and persuasive by nature.

      Rachelle's Answer #1

      "I have pitched ideas numerous times in my career; whether it be for television show ideas, digital marketing methods, or social media campaigns. I believe that part of what makes me so valuable to my employer is my ability to jump into any meeting with confidence and present my ideas with enthusiasm."

      Rachelle's Answer #2

      "I am newer to my career; however, I gained a lot of experience in presenting and delivering pitches while attending post-secondary education. What I learned in University is that with some research, robust data, and a dash of creativity, I can pitch anything, as long as I have the right framework in place. I recently completed a course by Oren Klaff on Pitch Mastery, which I believe will benefit NFL Films greatly when it comes to my future involvement in pitch meetings."

  13. 13.

    How do you think video-on-demand services are affecting the media advertising industry?

      The interviewer would like to see that you have insight when it comes to the video streaming industry, and how it's changing the way companies advertise. Raymond James, a financial services firm, conducted an extensive survey in 2017 showing that 40% of people asked, said they choose video streaming over traditional television, to avoid commercials. This statistic indicates that video streaming has a massive impact on the advertising industry. Give a thoughtful response, showing to the interviewer that you have a keen interest in what's happening in the world of media, today.

      Rachelle's Answer #1

      "I believe that video-on-demand services are hugely affecting the media advertising industry. People have changed how they consume media, and advertisers have had to adapt. Look at YouTube, and their 15-second ads played before a video will load. Consumers now watch commercials on mobile and social networking sites versus on television between episodes of their favorite sitcom. Advertisers have had to make a significant pivot over the last few years, leaving those unwilling to adapt, in the dust."

      Rachelle's Answer #2

      "I believe that the convenience of video-on-demand has made people impatient when it comes to how they digest advertising. The quick 3 second blurbs we see now, on social networking sites, meaning that advertisers have to be incredibly sharp in their messaging. I think this is a great change, ensuring that advertisers spend their dollars wisely, getting the best message out to consumers in as short of time as possible."

  14. 14.

    Film marketing efforts are continually changing. What is your favorite film marketing approach right now?

      The interviewer would like to see that you are in-the-know when it comes to film marketing approaches. Some of these approaches could include involving the audience in the pre-release stage, pulling a publicity stunt, creating pre-roll video ads, leveraging press-junkets, or creating an interactive reveal marketing strategy. Discuss the approach you are favoring at the moment, and be ready to explain your reasoning.

      Rachelle's Answer #1

      "There are many bright film marketing approaches that I admire, including the frenzy created by The Blair Witch Project producers back in the day, to interactive social media marketing strategies used today. At this time, my favorite film marketing approach is a blend of highly interactive pre-roll video ads and great press-junkets. I look forward to showing NFL Films some of the creative approaches I have in mind."

      Rachelle's Answer #2

      "There are many film marketing approaches that I admire from the past, including the scavenger hunts included in The Dark Knight advertising campaign and the press tour that Borat did before the first movie came out. My favorite approach is one that makes the audience need to know more, out of innate human curiosity. This curiosity can be fostered through viral marketing campaigns of all kinds."

  15. 15.

    NFL Films is behind some of the world's leading films, and sporting events. How will you contribute to our track record of success?

      NFL Films has an excellent track record of success, and the interviewer wants to know exactly how you plan to contribute to it. This question is similar to 'why should we hire you?' in the sense that they are asking you to draw out a specific set of skills that no other candidate will have. Be compelling in your answer since this is your opportunity to sell yourself!

      Rachelle's Answer #1

      "I am very impressed by what NFL Films has been able to achieve in the sports marketing space. It's a highly competitive industry; however, you remain on top because of your unwavering dedication to entertaining and immersive experiences. I will contribute to this success by showing levels of dedication and follow through that is uncommon in the workplace. I am always very responsive with an upbeat and open approach. You will not be disappointed in my performance if you choose to hire me."

      Rachelle's Answer #2

      "I will contribute to your track record of success with my recent education in Sports Marketing and my natural ability to act as a leader, even when I am not in a formal leadership position. I believe my success with NFL Films will come from having all of the hard skills that you are looking for, whether learned in school or gained through my internship experience. I am well networked and like to stay informed of best practices in the sporting events industry."

  16. 16.

    If you had just one day to sell out a live experience, what are the three most important things you would do?

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  17. 17.

    Do you have any direct experience working with talent?

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  18. 18.

    At NFL Films you will be handling multiple projects at a time. When have you nearly missed a production timeline due to disorganization?

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  19. 19.

    If you only had social media platforms for event promotions, with zero budget for ad spend, what would you do?

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  20. 20.

    Tell me about your experience in gaining corporate partnerships for live events.

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  21. 21.

    What does it mean to borrow the equity of a sports team's fan base to build a lasting brand?

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  22. 22.

    Name for me one effective method for driving audience engagement in the media industry.

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  23. 23.

    Describe to me the types of digital media you are most experienced with.

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  24. 24.

    Walk me through your experience working alongside other network departments, including Marketing, Ad Sales, Press, Research, Digital, and Social.

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  25. 25.

    Has a brand ever built an emotional connection with you using sports marketing? If so, tell me how they accomplished this connection.

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  26. 26.

    NFL Films believes that live experiences are an art form. Tell me about the best event you have been to recently. What made it so great?

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  27. 27.

    Do you have any influential relationships with any leagues, teams, or athletes?

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  28. 28.

    Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

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  29. 29.

    What methods do you use, to work within a brand's voice consistently?

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  30. 30.

    NFL Films produces many events every year, all over the world. Are you willing and able to travel when necessary?

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