Company specific questions are designed to determine how much you embrace their culture and identity. Such questions also serve as a test of your work ethic, and are used to gauge your level ambition to compete for this opportunity. How this question is answered will help the hiring authority hone in on those candidates who are over performers and stand apart from the herd. So do your homework before your interview and be ready to demonstrate that going above and beyond is your performance standard.

Here are but a few snippets from their webpage on their company's history; "HSBC was born from one simple idea - a local bank serving international needs. In March 1865, HSBC opened its doors for business in Hong Kong, helping to finance trade between Europe and Asia. HSBC opened its first branch in the USA in San Francisco in 1875. Today, we provide a full range of banking and financial services to three million customers nationwide, including individuals, businesses, institutions and government administrations."

You always want to be in the position of seeming prepared to answer the question posed, while exuding confidence and communicating clearly. Sounding too rehearsed can make you sound wooden or boorish. So, practice in front of your computer's camera, and keep at it until you come across as relaxed and natural. You basically want to come across as an expert on your own company, and share the information you have to offer as if you were speaking to a potential client.