H&M Mock Interview
Practice 27 H&M interview questions covering fashion retail, customer experience, and brand values.
Question 11 of 27
How do you stay on top of trends in the fashion industry?
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Example Answer
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Fashion is always changing and trends change faster than any other industry. Talk to the interviewer about the ways in which you stay in tune with new and top trends.
"I stay on top of trends through reading high fashion magazines and browsing sites like Pinterest and Instagram. I also follow a few design houses and fashion bloggers on a variety of social media platforms."
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Anonymous Answer
I read a couple of fashion magazines- Vogue, Cosmopolitan, GQ. Instagram is another platform which keeps me posted about new trendsetters and styles. I am also active on LinkedIn and Twitter which gives me an insight on celebrity endorsement/ tie-ups. Moreover, I keep browsing fashion apps like Myntra-Jabong, Koovs, Ajio, Nykaa to keep myself updated about upcoming trends and collection launches.
Lauren's Feedback
Great response. I assisted with smoothing out your response.
Several platforms help me stay on top of trends. Magazines (Vogue, Cosmopolitan, and GQ), Social Media (Instagram, LinkedIn, and Twitter), and Apps (Myntra-Jabong, Koovs, Ajio, and Nykaa) help me gain insight on trends, upcoming collection launches, and celebrity endorsements. Each of these platforms offers a different insight that is extremely valuable for my work.
Anonymous Answer
I stay on top of trends through reading articles from various fashion publications like BOF, Vogue, and listening to podcasts specializing in the industry. Also, browsing social media platforms like LinkedIn, Twitter, and Instagram keeps me informed.
Rachelle's Feedback
It seems you are very well informed and using many of the available resources. Do you also use Snapchat? This is one platform that H&M is a leader in - could be good to mention.
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