A company often expects its employees to loyally embrace and embody its brand. Understanding how you incorporate Apple's technology into your life will serve as a personality assessment, offering insight into your interests, motivators, and the connections you'll potentially build through mutual interest.

Imagine someone just bought their first iPhone and asks if you have any recommendations for which of Apple's Apps they should start with. Share with enthusiasm your recommendations, and go above and beyond in your engagement with them. Then capture that same enthusiasm while delivering your answer to this question. Focus on the culture Apple represents, and represent that in your answer.

Perform adequate research on Apple before your interview. They have a great deal of messaging that can serve as a guideline for the language to incorporate into your interview questions. For example, the following text was taken from their website:

"At Apple, collaboration is more than simply working together -- it means passionate, collaborative debate. People on retail, hardware or marketing teams may focus on different issues, but the principles of respectful, honest discussion remain the same: We advocate ideas, contest points of view, and ultimately build on each other's thinking to come up with the best solution. We aren't merely creating products. We're creating something magical for the person who uses it. Join our community and help define it. Explore a collaborative culture of inclusion, growth, and originality, supported by resources that make a difference in your life."

"To see all the cross-functional work and the relationships we've forged come together in one product makes me incredibly proud. Cross-functional collaboration is crucial because no one team is responsible for a product or a service on its own. Dozens of specialist teams may be needed for even a single key component of a new product. Yet each team works with a shared purpose, create an extraordinary user experience."