Apple refers to the staff at their stores and genius bars as 'geniuses.' These individuals are the ambassadors of their brand. By asking you this question, they are testing how familiar you are with their culture, whether you embrace those qualities, and if it feels like a good fit for you. Anyone bringing on a new employee wants to gauge their like-mindedness and how well they'll fit into their work environment.

Be equipped to speak with authority by researching their values and culture and incorporating their language into your own. Imagine yourself in the position and reveal you're emotionally vested in the opportunity. Answer with sincerity and in a manner according to your nature.

There is a lot of valuable information on this on their websites. For example, "What you work for should reflect what you stand for. For everything we create, we consider its impact -- on our customers, our colleagues, and our planet. The same innovation that goes into making our products goes into taking on issues we care about deeply, such as accessibility, equity, privacy, and the environment."

"Everyone joins Apple for a reason. Often it's because they found a company that aligns with their own values. Welcoming is one thing. Belonging is everything. When you start a career at Apple, you'll realize that you're not the only one here who wants you to succeed. You can expect the respect and support of an inclusive community throughout your time here. One of the most meaningful ways to find that experience is by joining a Diversity Network Association. These employee-led groups are rooted in the celebration and amplification of culturally underrepresented communities, creating even more opportunities to belong, learn, and grow. It feels like we're not just coworkers. We're really like Apple family here."