As a customer, what do you most value in customer service?
"Sincere, unifying human connection, above anything else. If you are in a customer service position, interacting with the public, you should enjoy it, and that enjoyable experience of human connectivity should be present. I want to feel welcomed and valued. If I feel that the person I am interacting with genuinely cares, I'll care about them as well. That's the foundation of great customer service, in my humble opinion."
People who identify with a brand's culture feel they are part of that team. For those, a good customer experience equates to feeling recognized and appreciated for their brand loyalty. This begins with feeling welcomed into their environment, appreciated and included, and having an exit experience that makes them look forward to returning. Often, this means feeling heard, validated, and treated fairly. When you look at Apple's support, they call it Apple Care. Caring is at the heart of their customer support philosophy. Consider this when sharing what excellent customer service means to you.
As they state on their site, "Service and support from the people who know your Apple products best. Because Apple makes the hardware, the operating system, and many applications, Apple products are truly integrated systems. And only AppleCare products give you one-stop service and support from Apple experts, so most issues can be resolved in a single call. One stop for technical support, Apple hardware service, and software support. Most Apple hardware comes with a one-year limited warranty and up to 90 days of complimentary technical support. To extend your coverage further, purchase AppleCare."
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