What does the acronym PEST stand for, and have you ever used it?

PEST is a form of analysis used to pick apart a business environment like Amazon's, allowing a business analyst to understand all of the external factors Amazon may be facing. PEST stands for Political, Economic, Social, and Technological. As a seasoned business analyst, you should know PEST and how to tackle this type of analysis. Show the interviewer that you have the knowledge they are seeking.

If you have never used PEST analysis before, that is okay too. Merely show the hiring authority that you understand the concept and are eager to work with this form of analysis in the future.