Amazon Business Analyst Mock Interview
Practice 29 Amazon Business Analyst interview questions covering data analysis, SQL, and Amazon's Leadership Principles.
Question 15 of 29
Describe Kano Analysis and why it is important.
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William Swansen has worked in the employment assistance realm since 2007. He is an author, job search strategist, and career advisor who helps individuals worldwide and in various professions to find their ideal careers.
Kano Analysis was created to meet the ever-changing needs of customers and clients. When analyzing a product, it's vital that a company fully understands how to determine customer happiness. There are three points to Kano Analysis:
- Unexpected Delighters
- Performance Attributes
- Must-Have Attributes
Show the Amazon interviewer that you understand that these three points work together to help you analyze customer satisfaction.
William Swansen has worked in the employment assistance realm since 2007. He is an author, job search strategist, and career advisor who helps individuals worldwide and in various professions to find their ideal careers.
"Kano Analysis is a group of qualifiers that a company needs to meet before putting a product to market. Unexpected delighters are seen as the things a company or product delivers that are 'extra.' Must-have attributes are what a customer expects. Then, Performance attributes come from the 'more is better' customer mentality."
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