QUESTION 15 OF 29

Describe Kano Analysis and why it is important.

Kano Analysis was created to meet the ever-changing needs of customers and clients. When analyzing a product, it's vital that a company fully understands how to determine customer happiness. There are three points to Kano Analysis:

- Unexpected Delighters
- Performance Attributes
- Must-Have Attributes

Show the Amazon interviewer that you understand that these three points work together to help you analyze customer satisfaction.

"Kano Analysis is a group of qualifiers that a company needs to meet before putting a product to market. Unexpected delighters are seen as the things a company or product delivers that are 'extra.' Must-have attributes are what a customer expects. Then, Performance attributes come from the 'more is better' customer mentality."

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Amazon Business Analyst Mock Interview

Describe Kano Analysis and why it is important.

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29 Amazon Interview Questions & Answers

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