Why did you choose this program?
"My primary goal is to work with a company that values my talents and fosters innovation. It's my pursuit to be the best me I can be, and continue to enhance my technical and analytical skills. I'm interested in working in a dynamic environment, where I can further my skills by working with cutting-edge technology. Accenture says, Get you ready for a future without limits. That's what I want. To work in a rewarding environment, where digital innovation is embedded in all aspects of their company, with interests aligned with my own."
Part of asking why you're expressing interest in their program is to test how effective their marketing for this opportunity has been in recruiting the "best of the best" talent. They're trying to identify your strengths, what you'd contribute, and how familiar you are with this program. Your interviewer knows this opportunity offers rewarding opportunities, from its career-building programs to real-life career experiences, to an opportunity to jump-start your career. They're trying to assess if you'd be a good investment and are worthy of this opportunity.
Consider all the opportunities this program has to offer your future and career as most interns end up groomed and growing within their organization. Be sure to incorporate some of their language, keywords, taglines, and marketing for this program into the phraseology of your answer. Answer with sincerity, in a natural manner according to your nature.
Determine what appeals to you about their program. They want to ensure you'll fit in with the rest of the best of the best, "where you can exchange ideas, working with leading-edge technology, augmented and virtual reality. The aim is to provide experiences and perspectives for a future without limits, and a level playing field for applicants from all backgrounds."
