Senior Brand Strategist Mock Interview

Master 30 Senior Brand Strategist interview questions covering positioning, consumer insights, and brand architecture.

WRITTEN BY JUDY SMITH
QUESTION 23 OF 30

Where do you think strategy is headed? How do you know?

Strategy is all about keeping up with the current market and cultural trends. They really want to know how you are keeping up with trends in the market.

Try to focus on what you read, watch, or listen to in order to keep up with market trends. Share why you listen to them and how you used them in a current strategy.

I would avoid discussing how it's unnecessary to be thinking about where strategy is headed.

"A strategy can have so many layers to it and so to keep up with where it is headed I always listen to podcasts and read articles. Some of my favorites are (insert name of your top two) because they like to give a viewpoint from a couple of directions. Recent trends that I have kept up with are (insert two types of trends). This has assisted me with a recent strategy for a client. I think overall the direction of strategy can be found among a variety of platforms and when discovered can provide a good foundation to build from."

JS
30 QUESTIONS & ANSWERS · SENIOR BRAND STRATEGIST
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