Senior Brand Strategist Mock Interview

Master 30 Senior Brand Strategist interview questions covering positioning, consumer insights, and brand architecture.

Question 20 of 30

How do you think social media plays into brand strategy?

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If the interviewer is asking this question then they want to know how you have used it in past strategies. They may even have a client where they need to use social media to plan out a strategy.

Judy Smith

I would focus on what you do know about social media and how it plays into strategy. If you haven't used social media before then focus on how you think it would play a part in strategy.

Judy Smith

I would avoid making up anything about how you have used social media in the past if you haven't used it. If the interviewer is asking this then they actually have experience in this space.

Judy Smith

"I think social media can play a part in certain types of brand strategy, especially in certain markets. It depends on the type of demographic or message that the client wants to showcase. It can definitely play a fundamental part in brand strategy."

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