What brand right now do you feel could use a rebrand?

This could be a long question to answer, so focus on only one brand that you would consider rebranding. Share why you think it needs to be rebranded and maybe even how you would begin that research or thought process.

Avoid taking too much time to answer this question. You can easily focus too much on what is negative about a brand. Focus more on why you would rebrand and how you would approach it.

"What a great question! I think a brand that could use some rebranding is the XYZ brand. They haven't changed in years, I remember my mother purchasing this product while I was a child and they still use the same box. It could be refreshed and even include other ways to engage their desired audience."