Focus on why you became a strategist in the first place. Share what you enjoy the most about it and what keeps you coming back and wanting to do strategy for different brands. The more you can talk about what you love about everything that leads up to and after the strategy would be beneficial.

I recommend avoiding anything that you don't like about being a strategist. Of course, there are a few things that you may not enjoy but focus on everything you enjoy. It should be fairly easy with how the question is phrased.

"I enjoy a lot about being a brand strategist. I like being able to work with a variety of different industries and doing some of the research. I love researching market trends and correlating them to how certain demographics will respond based on the client's goals. It's an exciting time to be a strategist with all that is going on with social media."