Master 30 Senior Brand Strategist interview questions covering positioning, consumer insights, and brand architecture.
Question 15 of 30
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This question is probably going to be an easy one to answer but articulating your passion without going overboard might be hard to resist for some people. The interviewer wants to know what you're interested in. They are trying to understand your thoughts and what you enjoy about being a strategist.
I would focus on why you became a strategist in the first place. Think about how you would answer the question, what inspired you to want to be a strategist.
It's going to be hard to avoid this, but I would try to stick with only one to two areas of inspiration. There are so many ways to be inspired, but interviews are short and the key here is to leave a memorable impression of yourself. Giving more than two could make it seem like you're trying to come up with the right answer instead of what truly inspires you.
"I really knew I wanted to become a strategist when (describe what inspired this, a position, perhaps a class you took in college, or even a job posting that you read). My first role at ABC company as a strategist confirmed that I made the right career decision. I enjoy all parts of being a strategist such as (list out your top three things that you love about your role). I think I would excel in this position because it would allow me to focus on (skill that you are really good at such as working with clients from start to finish)."

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Written by Judy Smith
30 Questions & Answers • Senior Brand Strategist
By Judy
By Judy