Senior Brand Strategist Mock Interview

Master 30 Senior Brand Strategist interview questions covering positioning, consumer insights, and brand architecture.

Question 6 of 30

What is a market trend that interests you right now?

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The interviewer is trying to get inside your brain and find out more about how you think about strategy. They want to know that you are keeping up with trends which is why they are asking this question.

Judy Smith

You could share a brand, social media trend, podcast, or even a personal brand that is trending right now that you find fascinating. Share why this interests you and why you think it has become a trend.

Judy Smith

Try to avoid trends that you don't have an interest in. If you share a trend that isn't interesting then you could come off as someone who doesn't think that market trends are important.

Judy Smith

"A market trend that is so interesting right now is NFTs. The world is in this digital space, digital currency is trending, and having something like an NFT that you can design and own is such a trending topic right now. There are several people partnering up and business relationships forming due to this trend and it's exciting to see where this will be in the next 5-10 years."

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