Why is website content important?
There are lots of different kinds of online content that can be produced and used for marketing purposes, but one of the most important is the language and content that is found on a company's website. Prior to the interview, brush up on the reasons why website content is so vital to a company's online marketing strategy, including how it impacts SEO (search engine optimization) and the company's online presence.
"In my last role, I had the opportunity to work on a team that created the language and blog posts for the company's website. The content on the website is very important because of how it impacts organic search. We incorporated keywords of interest to our target audience into the content so when they searched for those terms on Google, etc. our website showed up at the top of the first search results page. This definitely helped to drive relevant traffic to our website, which increased our sales and business. Having relevant and engaging website content that incorporates SEO keywords is very important to a company's online presence and marketing strategy."