QUESTION 23 OF 30

After your content has been published, in what ways would you promote it?

With this question, the interviewer wants to find out how knowledgeable you are about marketing. They likely believe that you are able to produce content, and lead teams to produce content, but are you able to think strategically about how to promote that content? Discuss the steps you would take to market the content you've created for the company.

"I recognize that not only does a team need to create relevant and engaging content for its target audience, but thought also needs to go into how this content will be promoted so lots of target audience members see it. In my opinion, it's best to lay out a marketing plan before the project begins. Some options to promote the content include sharing it on social media accounts, involving social media influencers, and repurposing the content for use in newsletters and emails."

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Digital Content Manager Mock Interview

After your content has been published, in what ways would you promote it?

Unlock all 30 Digital Content Manager questions

30 Digital Content Manager Interview Questions & Answers