"The content that I've seen online by your company appears to engage and appeal to your desired demographic, which is great. It comes across as smart, interesting, and helpful. If I were hired for this role, however, I would make a few changes in some areas. For example, I've noticed that most of your content is distributed via blog posts on your website. I would definitely expand and try reaching your target audience through social media platforms like LinkedIn and Twitter. Your target demographic is very active on those platforms, and I think that a lot of your existing content could easily be repackaged from blog posts into social media posts that will interest your audience."