Digital Content Manager Mock Interview
Practice 30 Digital Content Manager interview questions covering strategy, analytics, and content operations.
Question 9 of 30
What is your favorite example of a company that is getting content right?
How to Answer
Example Answer
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The interviewer wants you to supply them with an example of a company that publishes content that impresses you, and they want to know why you think that content is notable. Be specific in your critique. Don't just say that you like the content because it's creative; instead, talk about the strengths/weaknesses and quality of the content and whether you think the overall content strategy is meeting the company's goals.
"I'm very impressed by XX Company and the content they produce because I think that it is extremely relevant to their target audience. If you click through and look at who is liking and sharing their content, they are in the company's target demographic. I do personally find their content to be slightly predictable at times, however, and if I worked for them I would definitely create some new templates and experiment with some new multimedia options like video. But, in general, it appears to me that the company's content is relevant and engages its target audience, which is always the overarching goal."
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