"I believe that the allocations of a budget should primarily be based on the priorities of each project. For example, if my team had planned a project that was heavily dependent on video content I would allocate more money in the budget toward videographers and the costs associated with producing and distributing videos and I'd allocate less for writers. If our planned projects included paid ads or the need to boost posts, I would allocate more money toward distribution costs. I think the key is considering in advance what the scope of the anticipated projects is, what the objectives are, and then allocating money in the budget based on those considerations."