How to Answer: How experienced are you in using emails to promote content?
Advice and answer examples written specifically for a Digital Content Manager job interview.
2. How experienced are you in using emails to promote content?
How to Answer
There are multiple ways that one can promote content, including through social media and in forums. The interviewer wants to know if you're familiar with promoting content using email. If you are, share your experiences with them. If not, let them know that you are eager to do this and a quick learner.
Written by Marcie Wilmot on November 1st, 2020
Answer Example
"In my last job I used email to promote new blog articles and premium pieces of content. We had a list of people who had signed up for our email notifications. I tended to do this on a monthly basis and included recent pieces of content that I wanted people to see. This definitely helped to engage our readers; we tracked email opens, click-through rates, and conversions, and the results tended to be good. It definitely brought a lot more traffic to this content much quicker than waiting for organic traffic to trickle in and build over time."
Written by Marcie Wilmot on November 1st, 2020