How experienced are you in using emails to promote content?

"In my last job I used email to promote new blog articles and premium pieces of content. We had a list of people who had signed up for our email notifications. I tended to do this on a monthly basis and included recent pieces of content that I wanted people to see. This definitely helped to engage our readers; we tracked email opens, click-through rates, and conversions, and the results tended to be good. It definitely brought a lot more traffic to this content much quicker than waiting for organic traffic to trickle in and build over time."