How does a company benefit from publishing good content?
Since the focus of a digital content manager is on producing relevant content for the company's target audience, the interviewer wants to know that you understand why content plays such an important part in a company's online marketing strategy. Beyond stating that it helps strengthen a company's online presence, be sure to discuss how content can engage customers, educate them about products and services, and build meaningful relationships.
"Nowadays, creating and posting audience-specific content is a vital aspect of a company's online marketing strategy. By doing this we can build relationships with customers and earn their loyalty and trust. If we produce smart and relevant content, they will come to view us as an educated and valuable resource on topics that matter to them and will also learn how our products and services can solve their problems. Publishing online content will also place our company and its brand right in front of our customers' faces, frequently reminding them about us and our products."