What do you enjoy about writing?
There's a lot more to being a Digital Content Manager than just writing; however, being able to write is a foundational requirement of this type of role. The interviewer wants to see a passion for writing and content creation. Explain what drives your passion, how you've expressed it, and why you love it.
"I've loved writing ever since I was a kid. In high school, I wrote for the school newspaper, and in college, I majored in English which deepened my knowledge and skillset in that area. In my spare time now, I like to write short stories that I post online, and I'm constantly reading. I also stay up on social media as I love to know what's going on and what's trending. Expressing myself via written words comes naturally, and doing this for work is a natural extension of that. It's what I'm meant to do, and I look forward to leading a team to create amazing content for your company."