What are the important factors to consider when creating a brief?
A content brief is a document that compiles all the information someone needs to create a piece of content. It should include editorial and brand guidelines, the Content Manager's vision for the content, and search engine optimization (SEO) requirements. The interviewer wants to know if you have experience creating a brief and what you think should be included in it. In your answer, make sure to mention that the brief should highlight the target audience and purpose of the content.
"I've written my own briefs many times and have also created content from other people's briefs. In my opinion, the most important thing that a brief must have in it is information about the target audience so the content creator knows exactly how to tailor the content. The intended audience drastically impacts how the story is told and also how it is distributed. Beyond that, the brief should include the purpose of the piece, as well as editorial guidelines and SEO information."