"Within my current role, I handle social media content creation, scheduling, and marketing. This valuable experience has helped me to become an expert in this area, and I'm aware of which demographic groups tend to use which social media platforms. In your case, given that your company targets millenials, I would recommend that it consider using Instagram and Twitter for content distribution. If you went in this direction, though, there would be a need to produce high-quality images and video content for Instagram, in addition to budgeting money for paid ads. Twitter's challenge is the word limit on the content; however, it is possible to go viral on Twitter which would allow your content to be seen by potentially millions of people."