Our industry is competitive. In your opinion, what makes us stand out from our competitors?

"One of the things that stands out to me about Zebra Technologies is that they listen to their customers and work hard to incorporate their feedback. Customers have indicated a lack of adoption and the ability to fully leverage the technology provided by Zebra in the past. Zebra Technologies has answered that call and are working diligently to offer full-service solution packages, including software, hardware, and professional services that meet the needs of their clients and integrate with their ERP systems. I feel Zebra Technologies will be able to improve the quality of the overall customer experience given this model, and the opportunity for growth in this area is one of the reasons I am looking forward to joining the professional services group at Zebra Technologies if hired for the position."

"When researching the company and several competitors, one of the things that stood out the most to me is how well Zebra Technologies ranked from an employee perspective. For example, Zebra Technology ranks first in overall culture, employee net promoter, diversity, gender, and CEO scoring. I was impressed by that, and it is one of the many reasons I am excited about the possibility of joining the team."

Zebra Technologies is a service company, and their employees are expected to not only understand their products and services but that they understand who their main competitors are. This question is a direct test of your company and industry knowledge.

As an interviewer, I always ask at least one question like this to differentiate between well- and poorly-prepared interview candidates. While a great answer to this type of question is not often a main consideration for identifying top candidates, it is a helpful tool when trying to decide between candidates who were equally matched in other areas.