What can Vodafone do to remain competitive?
Despite all the research you've conducted on the company or what you may have read in the media, you have no idea what they have tried to do, decided not to do, or what they consider the right approach to their company's future. In other words, they know the company and this job better than you. So take care when answering this question. Your answer will inform them of your professionalism and humility. A safe approach would be to express that you are a fan of their model of innovation and eager to contribute and learn. Perhaps offer what you feel they are already doing to remain at the forefront of their industry. Keep your reply upbeat and non-critical, and finish with a positive remark.
"The telecommunications industry changes at almost the speed of light! I think one of the smartest things you're doing is adding ancillary services and causes like protecting children within the digital realm, taking a stand against human trafficking anywhere in your supply chain, and encouraging philanthropy through initiatives like JustTextGiving. Those additional elements of your business set you apart in what can easily be a parity industry. It adds a more human touch that people want to be a part of - whether as a customer, employee or investor."
"Vodafone is a true innovator - your organization made the first-ever mobile telephone call in the UK. That claim will always set you apart from your competitors, and you remain a group of digital creatives who care deeply about your customers. You're self-described idea-hungry designers and dreamers. In particular, I'm attracted to Vodafone Labs, where you've devoted the time, space, and resources for employees to experiment, ideate and come up with the next great technological idea. I'd love to be a part of that kind of culture."
Take this bit of advice from Vodafone on how to succeed in one of their interviews. "Ask questions. Telephone or video interviews are great occasions to ask some questions and take some notes. This is an opportunity to get some great research directly from an existing employee. The answers you receive could shape conversations you have with the hiring managers and help you stand out against other candidates."
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