Your client is considering entering a new market. They have a choice of buying an existing company, or developing the technology in-house. What approach would you take about advising them on making the best business decision?

In this case, NetLight Consulting AB wants to assess your business consulting knowledge of mergers and acquisitions, and if you're qualified to advise them on entering into a new market which they may not be familiar with. It's best to start with your knowledge of Mergers and Acquisitions, and how you advised companies in a similar situation. Highlight the risks and rewards involved in such an endeavor, and use a case study to prove your point. They may also want to pick your brains and get your opinion on whether it makes more business sense to acquire a company with a complementary product or develop a new product.