QUESTION 23 OF 30
Explain qualitative vs. quantitative reasoning.
Consulting is all about making judgments and best-case scenarios based on logic, analysis, and reasoning. The interviewer would like to see that you understand the difference between qualitative and quantitative reasoning, and when each is best used. Qualitative reasoning is used for problems related to processes, controls, and diagnosis. Quantitative reasoning is more related to the gathering of facts, and hard data. Keep your reply simple, and easy to understand.
"When researching, I find that quantitative data is best to gather first, as it's more fact-based. After gathering the quantitative data, I can bring in qualitative research, since it is more related to the reasoning behind the hard data."
