It's a challenge when you have to deal with a company that has different opinions and management styles. Depending on whom you are working with, and their role and responsibility, you will likely have to craft a compelling value proposition to clearly show that your recommendations will yield a return on their investment in a relatively short time. Consultants know this all too well. Push back from the client comes from managers who either don't understand the idea, concept or solution, and how it will help the organization. This type of interview question is asked to see how you handle rejection from the client, and if you recommend another solution that might work better. In addition to a compelling value proposition, provide a similar example that you recommended to a client that worked very well and had a good return on their investment.